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M

Melewar, T. C., Hunt, Carol and Bridgewater, Susan (2001) Business-to-business relationship marketing: an internet and international perspective. The Marketing Review, 2 (2) . pp. 169-185. ISSN 1469-347X [Article] (doi:10.1362/1469347012569832)

S

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1) . pp. 87-116. ISSN 1469-347X [Article] (doi:10.1362/146934717x14909733966128)

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