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Article

Melewar, T. C. and Osborne, Luc (2003) Can Swiss multinational corporations be considered truly global firms? The European Business Journal, 15 (1) . pp. 24-34. ISSN 0955-808X [Article]

Melewar, T. C. and Sambrook, Lydia (2004) The importance of brand power: a review of the European car market. The European Business Journal, 16 (4) . pp. 167-177. ISSN 0955-808X [Article]

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