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Article
Akbari, Morteza, Seyyed Amiri, Nader, Imani, Saheb, Rezaeei, Niloofar and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2017)
Why leadership style matters: a closer look at transformational leadership and internal marketing.
The Bottom Line, 30
(4)
.
pp. 258-278.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0021)
Faghih, Nezameddin, Dastourian, Banafsheh, Sajadi, Seyyed Mojtaba, Henten, Andres and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2018)
A framework for business model with strategic innovation in ICT firms: the importance of information.
The Bottom Line, 31
(1)
.
pp. 16-41.
ISSN 0888-045X
[Article]
(doi:10.1108/bl-01-2018-0002)
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Montes, Elisa
(2017)
Corporate e-communication: its relationship with the corporate logo in the construction of digital interaction platforms.
The Bottom Line, 30
(3)
.
pp. 201-215.
ISSN 0888-045X
[Article]
(doi:10.1108/bl-08-2017-0023)
Mohamad, Bahtiar, Nguyen, Bang, Melewar, T. C. and Gambetti, Rossella (2018) Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line, 31 (1) . pp. 56-75. ISSN 0888-045X [Article] (doi:10.1108/bl-09-2017-0028)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Siano, Alfonso and Kitchen, Philip J.
(2017)
The value and significance of corporate community relations: an Italian SME perspective.
The Bottom Line, 30
(4)
.
pp. 330-344.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0019)
Seyyed Amiri, Nader, Dastourian, Banafsheh, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Nankali, Alireza
(2017)
Information technology directors' efforts on innovation, integrated marketing communications and brand equity.
The Bottom Line, 30
(4)
.
pp. 297-309.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0022)
Siano, Alfonso, Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Vollero, Agostino
(2017)
Rethinking Bernstein communication wheel: a re-visitation of a communication tool.
The Bottom Line, 30
(3)
.
pp. 186-194.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0018)
Siano, Alfonso, Vollero, Agostino, Volpe, Maddalena Della, Confetto, Maria Giovanna, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria
(2018)
The role of physical metaphors for decision-making in integrated corporate communication.
The Bottom Line, 31
(1)
.
pp. 42-55.
ISSN 0888-045X
[Article]
(doi:10.1108/bl-09-2017-0030)