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Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross
(2016)
Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies.
Social Business, an interdisciplinary journal, 6
(1)
.
pp. 65-82.
ISSN 2044-4087
[Article]
(doi:10.1362/204440816X14636485174958)