Browse by Journal

A

Ageeva, Elena, Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2019) Evaluating the factors of corporate website favorability: a case of UK and Russia. Qualitative Market Research: An International Journal, 22 (5) . pp. 687-715. ISSN 1352-2752 [Article] (doi:10.1108/QMR-09-2017-0122)

Andriotis, Konstantinos ORCID: https://orcid.org/0000-0003-0960-0216, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Marvi, Reza (2021) Heritage destination love. Qualitative Market Research: An International Journal, 24 (2) . pp. 240-259. ISSN 1352-2752 [Article] (doi:10.1108/QMR-03-2020-0038)

B

Brown, Dalila, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Hafeez, Khalid (2019) Marketing management capability: the construct, and its dimensions: an examination of managers' and entrepreneurs' perceptions in a retail setting. Qualitative Market Research: An International Journal, 22 (5) . pp. 609-637. ISSN 1352-2752 [Article] (doi:10.1108/QMR-10-2017-0131)

C

Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3) . pp. 357-376. ISSN 1352-2752 [Article] (doi:10.1108/QMR-06-2015-0053)

E

Edirisinghe, Dilini, Nazarian, Alireza, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Lindridge, Andrew (2020) Establishing psychological relationship between female customers and retailers: a study of the small to medium scale clothing retail industry. Qualitative Market Research: An International Journal, 23 (3) . pp. 471-501. ISSN 1352-2752 [Article] (doi:10.1108/qmr-12-2017-0167)

F

Foroudi, Mohammad Mahdi, Balmer, John M. T., Chen, Weifeng and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2019) Relationship between corporate identity, place architecture, and identification: an exploratory case study. Qualitative Market Research: An International Journal, 22 (5) . pp. 638-668. ISSN 1352-2752 [Article] (doi:10.1108/QMR-03-2017-0076)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823, Stylidis, Dimitrios ORCID: https://orcid.org/0000-0002-9488-3160 and Melewar, T. C. (2020) Guest editorial [Branding and place branding management: theory, research, and practice]. Qualitative Market Research: An International Journal, 23 (4) . pp. 541-547. ISSN 1352-2752 [Article] (doi:10.1108/QMR-09-2020-196)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal, 22 (3) . pp. 381-404. ISSN 1352-2752 [Article] (doi:10.1108/QMR-04-2017-0080)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2) . pp. 241-264. ISSN 1352-2752 [Article] (doi:10.1108/QMR-02-2016-0020)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Nazarian, Alireza and Duda, Marta (2017) Digital technology and marketing management capability: achieving growth in SMEs. Qualitative Market Research: An International Journal, 20 (2) . pp. 230-246. ISSN 1352-2752 [Article] (doi:10.1108/QMR-01-2017-0014)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Hafeez, Khalid and Foroudi, Mohammad M. (2017) Evaluating the impact of corporate logos towards corporate reputation: a case of Persia and Mexico. Qualitative Market Research: An International Journal, 20 (2) . pp. 158-180. ISSN 1352-2752 [Article] (doi:10.1108/QMR-05-2015-0043)

H

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C. and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4) . pp. 410-440. ISSN 1352-2752 [Article] (doi:10.1108/QMR-07-2013-0049)

Hussain, Shahzeb, Melewar, T. C., Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach. Qualitative Market Research: An International Journal, 23 (4) . pp. 549-573. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0175)

J

Jerez-Jerez, M. J. and Melewar, T. C. (2020) The consequence of waiters' professional identity on passion for work and its effects on employee turnover: a qualitative approach. Qualitative Market Research: An International Journal, 23 (4) . pp. 767-795. ISSN 1352-2752 [Article] (doi:10.1108/QMR-01-2020-0013)

O

Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal, 23 (2) . pp. 627-661. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0168)

P

Palazzo, Maria, Deigh, Linda, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Siano, Alfonso (2020) How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal, 23 (4) . pp. 933-960. ISSN 1352-2752 [Article] (doi:10.1108/qmr-01-2018-0013)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Kitchen, Philip J. and Siano, Alfonso (2020) Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal, 23 (3) . pp. 407-426. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0185)

Passavanti, Rosanna, Pantano, Eleonora, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Verteramo⁠, Saverino (2020) The use of new technologies for corporate marketing communication in luxury retailing: preliminary findings. Qualitative Market Research: An International Journal, 23 (3) . pp. 503-521. ISSN 1352-2752 [Article] (doi:10.1108/QMR-11-2017-0144)

Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Vassiliadis, Chris A. and Stylos, Nikolaos D. (2012) Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal, 15 (4) . pp. 385-403. ISSN 1352-2752 [Article] (doi:10.1108/13522751211257079)

T

Tourky, Marwa, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha and Shaalan, Ahmed (2021) Conceptualizing corporate identity in a dynamic environment. Qualitative Market Research: An International Journal, 24 (2) . pp. 113-142. ISSN 1352-2752 [Article] (doi:10.1108/QMR-01-2018-0003)

Tran, Mai An, Nguyen, Bang, Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1) . pp. 86-114. ISSN 1352-2752 [Article] (doi:10.1108/QMR-05-2014-0046)

V

Vollero, Agostino, Palazzo, Maria, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2021) From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal, 24 (2) . pp. 143-160. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0184)

W

Wu, Meng-Shan Sharon, Chaney, Isabella, Chen, Cheng-Hao Steven, Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3) . pp. 298-319. ISSN 1352-2752 [Article] (doi:10.1108/QMR-02-2014-0016)

Z

Zha, Dongmei, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2022) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal, 25 (2) . pp. 205-232. ISSN 1352-2752 [Article] (doi:10.1108/QMR-09-2021-0118)