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Brennan, Ross (2009) Using case studies in university-level marketing education. Marketing intelligence and planning., 27 (4) . pp. 467-473. ISSN 0263-4503 [Article] (doi:10.1108/02634500910964038)

Vos, Lynn and Brennan, Ross (2010) Complementary and alternative medicine: shaping a marketing research agenda. Marketing intelligence and planning., 28 (3) . pp. 349-364. ISSN 0263-4503 [Article] (doi:10.1108/02634501011041462)

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