Browse by Journal

B

Brennan, Ross (2004) Should we worry about an academic-practitioner divide in marketing? Marketing intelligence and planning, 22 (5) . pp. 492-500. ISSN 0263-4503 [Article] (doi:10.1108/02634500410551879)

Brennan, Ross and Ankers, Paul (2004) In search of relevance: is there an academic-practitioner divide in business-to-business marketing? Marketing intelligence and planning, 22 (5) . pp. 511-519. ISSN 0263-4503 [Article] (doi:10.1108/02634500410551897)

Brennan, Ross and Ankers, Paul (2002) Managerial relevance in academic research: an exploratory study. Marketing intelligence and planning, 20 (1) . pp. 15-21. ISSN 0263-4503 [Article] (doi:10.1108/02634500210414729)

Brennan, Ross and Hennenberg, S. (2008) Does political marketing need the concept of customer value? Marketing intelligence and planning, 26 (6) . pp. 559-572. ISSN 0263-4503 [Article] (doi:10.1108/02634500810902820)

Brennan, Ross, Stringfellow, L., Ennis, S. and Harker, Michael J. (2006) Mind the gap: the skills practitioners want and the ones that we teach. Marketing intelligence and planning, 24 (3) . pp. 245-256. ISSN 0263-4503 [Article] (doi:10.1108/02634500610665718)

E

Egan, John (2001) Throwing the baby out with the bath water. Marketing intelligence and planning, 19 (6) . pp. 375-384. ISSN 0263-4503 [Article] (doi:10.1108/02634500110405388)

G

Gibson-Sweet, Monica, Brennan, Ross, Foy, Anne, Lynch, Jacqueline and Rudolph, Peter (2010) Key issues in marketing education: the marketing educators' view. Marketing intelligence and planning, 28 (7) . pp. 931-943. ISSN 0263-4503 [Article] (doi:10.1108/02634501011086508)

V

Vos, Lynn and Brennan, Ross (2010) Marketing simulation games: student and lecturer perspectives. Marketing intelligence and planning, 28 (7) . pp. 882-897. ISSN 0263-4503 [Article] (doi:10.1108/02634501011086472)