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Dinnie, Keith (2018) Contingent self-definition and amorphous regions: a dynamic approach to place brand architecture. Marketing Theory, 18 (1) . pp. 31-53. ISSN 1470-5931 [Article] (doi:10.1177/1470593117708467)

Gandini, Alessandro (2016) Digital work: self-branding and social capital in the freelance knowledge economy. Marketing Theory, 16 (1) . pp. 123-141. ISSN 1470-5931 [Article] (doi:10.1177/1470593115607942)

Poulis, Konstantinos ORCID logoORCID: https://orcid.org/0000-0002-3355-9543 (2020) Punctuated epistemology in international marketing strategy: a Whiteheadian remedy. Marketing Theory, 20 (3) . pp. 363-384. ISSN 1470-5931 [Article] (doi:10.1177/1470593119897938)

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