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Siu, W. S, Zhu, Yi and Kirby, David A. (2003) The interplay of environment and culture in small firm marketing: a comparative study of the marketing practices of Chinese small firms marketing in Hong Kong and UK. Journal of small business and enterprise development, 10 (1) . pp. 25-39. ISSN 1462-6004 [Article] (doi:10.1108/14626000310461196)

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