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Brennan, Ross, Egan, John and Baines, Paul R. (2003) “Market” Classification and Political Campaigning: some strategic implications. Journal of political marketing, 2 (2) . pp. 47-66. ISSN 1537-7857 [Article]
Egan, John, Lynch, Richard and Baines, Paul R. (2006) Long-term planning for political parties: towards a competitive resource-based perspective. Journal of political marketing, 5 (3) . pp. 71-92. ISSN 1537-7857 [Article] (doi:10.1300/J199v05n03_04)
