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Nguyen, Bang ORCID logoORCID: https://orcid.org/0000-0003-1969-9491, Chen, Junsong, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Yu, Xiaoyu, Chen, Cheng-Hao Steve and Yen, Dorothy A. (2022) Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing, 30 (5) . pp. 443-480. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2020.1807590)

Nguyen, Bang, Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2) . pp. 122-140. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2014.914071)

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