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Czarnecka, Barbara and Evans, Jeff (2013) Wisdom appeals in UK financial services advertising. Journal of Promotion Management, 19 (4) . pp. 418-434. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2013.817221)

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Fakhreddin, Farbod and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2022) Instagram influencers: the role of opinion leadership in consumers’ purchase behavior. Journal of Promotion Management, 28 (6) . pp. 795-825. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2021.2015515)

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Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 (2020) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management, 26 (1) . pp. 144-161. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2019.1685620)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2020) Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management, 26 (5) . pp. 654-673. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2020.1729314)