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Gibbs, Paul ORCID: https://orcid.org/0000-0002-9773-3977 (2011) An Aristotelian model for ethical higher education marketing: the role of practical wisdom. Journal of Marketing for Higher Education, 21 (2) . pp. 203-214. ISSN 0884-1241 [Article] (doi:10.1080/08841241.2011.623732)

Gibbs, Paul ORCID: https://orcid.org/0000-0002-9773-3977 (2007) Does advertising pervert higher education? The case for resistance. Journal of Marketing for Higher Education, 17 (1) . pp. 3-11. ISSN 0884-1241 [Article] (doi:10.1300/J050v17n01_02)

Gibbs, Paul ORCID: https://orcid.org/0000-0002-9773-3977 (2018) Higher education marketing – does inducing anxiety facilitate critical thinking or more consumerism? Journal of Marketing for Higher Education, 28 (1) . pp. 1-11. ISSN 0884-1241 [Article] (doi:10.1080/08841241.2017.1311979)

Gibbs, Paul ORCID: https://orcid.org/0000-0002-9773-3977 and Dean, Aftab (2015) Do higher education institutes communicate trust well? Journal of Marketing for Higher Education, 25 (2) . pp. 155-170. ISSN 0884-1241 [Article] (doi:10.1080/08841241.2015.1059918)

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Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2) . pp. 204-237. ISSN 0884-1241 [Article] (doi:10.1080/08841241.2015.1040104)