Browse by Journal

B

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2) . pp. 225-249. ISSN 0267-257X [Article]

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10) . pp. 1079-1115. ISSN 0267-257X [Article] (doi:10.1362/026725705775194102)

Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 and Battor, Mohamed (2010) The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management, 26 (9-10) . 842- 857. ISSN 0267-257X [Article] (doi:10.1080/02672570903498843)

Brennan, Ross, Eagle, Lynne, Ellis, Nick and Higgins, Matthew (2010) Of a complex sensitivity in marketing ethics education. Journal of Marketing Management, 26 (13) . pp. 1165-1180. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2010.522196)

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Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12) . pp. 1419-1437. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2012.715092)

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Poulis, Konstantinos ORCID: https://orcid.org/0000-0002-3355-9543 and Poulis, Efthimios ORCID: https://orcid.org/0000-0001-6820-1499 (2012) Polyethnic market orientation and performance: a fast-moving consumer goods perspective. Journal of Marketing Management, 28 (5-6) . pp. 609-628. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2011.558380)

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Shepherd, Ifan D. H. (2005) From cattle and coke to Charlie: meeting the challenge of self marketing and personal branding. Journal of Marketing Management, 21 (5-6) . pp. 589-606. ISSN 1472-1376 [Article] (doi:10.1362/0267257054307381)

Slater, Alix and Armstrong, Kate (2010) Involvement, Tate and me. Journal of Marketing Management, 26 (7-8) . pp. 727-748. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2010.481868)

Srivoravilai, Nopporn, Melewar, T. C., Liu, Martin J. and Yannopoulou, Natalia (2011) Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management, 27 (3-4) . pp. 243-268. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2011.545676)

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Wu, Kailin, Holmes, Kirsten and Tribe, John (2010) 'Where do you want to go today?' An analysis of family group decisions to visit museums. Journal of Marketing Management, 26 (7-8) . pp. 706-726. ISSN 0267-257X [Article] (doi:10.1080/02672571003780007)