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Number of items: 3.

M

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4) . pp. 195-220. ISSN 1352-7266 [Article] (doi:10.1080/1352726032000119161)

Melewar, T. C., Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Dinnie, Keith and Nguyen, Bang (2018) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications, 24 (4) . pp. 337-359. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2017.1414073)

N

Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8) . pp. 779-800. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2016.1143382)

This list was generated on Sun Sep 24 02:48:08 2023 BST.