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A
Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T. C., Jayawardhena, Chanaka, Ghazali, Ezlika and Mutum, Dilip S. (2019) Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing, 32 (4) . pp. 288-302. ISSN 0891-1762 [Article] (doi:10.1080/08911762.2018.1559907)
B
Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4) . pp. 7-37. ISSN 0891-1762 [Article] (doi:10.1300/J042v15n03_02)
R
Roslin, Rosmimah Mohd and Melewar, T. C. (2000) Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing, 14 (3) . pp. 49-76. ISSN 0891-1762 [Article] (doi:10.1300/J042v14n03_04)