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Fletcher, Richard and Melewar, T. C. (2001) The complexities of communicating to customers in emerging markets. Journal of Communication Management, 6 (1) . pp. 9-23. ISSN 1363-254X [Article] (doi:10.1108/13632540210806900)
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Melewar, T. C. and Wooldridge, Adrian R. (2001) The dynamics of corporate identity: a review of a process model. Journal of Communication Management, 5 (4) . pp. 327-340. ISSN 1363-254X [Article] (doi:10.1108/13632540110806866)