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Badawi, Nada Saleh and Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 (2020) Do social capital and relationship quality matter to the key account management effectiveness? Journal of Business and Industrial Marketing, 35 (1) . pp. 134-149. ISSN 0885-8624 [Article] (doi:10.1108/jbim-01-2019-0003)

Badawi, Nada Saleh, Battor, Moustafa ORCID: https://orcid.org/0000-0002-1119-1661 and Badghish, Saeed (2022) Relational key account management: insights from the Middle Eastern context. Journal of Business and Industrial Marketing, 37 (2) . pp. 353-365. ISSN 0885-8624 [Article] (doi:10.1108/jbim-06-2019-0301)

Baddar Al-Husan, Faten and Brennan, Ross (2009) Key account management in an emerging economy: a case study approach. Journal of Business and Industrial Marketing, 24 (8) . pp. 611-620. ISSN 0885-8624 [Article] (doi:10.1108/08858620910999475)

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Kooli, Kaouther, Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 and Wright, Len Tiu (2016) Better together? A hospitality case for umbrella branding. Journal of Business and Industrial Marketing, 31 (8) . pp. 1004-1016. ISSN 0885-8624 [Article] (doi:10.1108/JBIM-10-2016-273)