Browse by Journal

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Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Keith, Dinnie, Nguyen, Bang and Parahoo, Sanjai K. (2016) The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management, 23 (4) . pp. 383-402. ISSN 1350-231X [Article] (doi:10.1057/bm.2016.18)

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Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2) . pp. 196-206. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2550060)

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Melewar, T. C., Badal, Edgar and Small, Joseann (2006) Danone branding strategy in China. Journal of Brand Management, 13 (6) . pp. 407-417. ISSN 1350-231X [Article]

Melewar, T. C., Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12) . pp. 379-394. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540233)

Melewar, T. C., Meadows, Maureen, Zheng, Wenqiang and Rickards, Richard (2004) The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management (11) . pp. 449-461. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540190)

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9) . pp. 758-769. ISSN 1350-231X [Article] (doi:10.1057/bm.2014.31)

Melewar, T. C. and Walker, Christopher (2003) Global corporate brand building: guidelines and case studies. Journal of Brand Management (11) . pp. 157-170. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540163)

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Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Kamenidou, Irene (2011) Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management, 18 (4/5) . pp. 264-273. ISSN 1350-231X [Article] (doi:10.1057/bm.2010.40)