Browse by Journal
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H
Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Keith, Dinnie, Nguyen, Bang and Parahoo, Sanjai K.
(2016)
The role of place branding and image in the development of sectoral clusters: the case of Dubai.
Journal of Brand Management, 23
(4)
.
pp. 383-402.
ISSN 1350-231X
[Article]
(doi:10.1057/bm.2016.18)
K
Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2) . pp. 196-206. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2550060)
M
Melewar, T. C., Badal, Edgar and Small, Joseann (2006) Danone branding strategy in China. Journal of Brand Management, 13 (6) . pp. 407-417. ISSN 1350-231X [Article]
Melewar, T. C., Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12) . pp. 379-394. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540233)
Melewar, T. C., Meadows, Maureen, Zheng, Wenqiang and Rickards, Richard (2004) The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management (11) . pp. 449-461. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540190)
Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9) . pp. 758-769. ISSN 1350-231X [Article] (doi:10.1057/bm.2014.31)
Melewar, T. C. and Walker, Christopher (2003) Global corporate brand building: guidelines and case studies. Journal of Brand Management (11) . pp. 157-170. ISSN 1350-231X [Article] (doi:10.1057/palgrave.bm.2540163)
P
Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Kamenidou, Irene
(2011)
Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation.
Journal of Brand Management, 18
(4/5)
.
pp. 264-273.
ISSN 1350-231X
[Article]
(doi:10.1057/bm.2010.40)