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B
Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6) . pp. 582-610. ISSN 0265-1335 [Article] (doi:10.1108/02651330210451935)
C
Civitillo, Renato, Festa, Giuseppe, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Rossi,, Matteo
(2022)
Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler.
International Marketing Review
.
ISSN 0265-1335
[Article]
(Published online first)
(doi:10.1108/IMR-01-2021-0029)
M
Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4) . pp. 291-308. ISSN 0265-1335 [Article] (doi:10.1108/02651339810227560)
P
Poulis, Konstantinos ORCID: https://orcid.org/0000-0002-3355-9543 and Poulis, Efthimios
ORCID: https://orcid.org/0000-0001-6820-1499
(2013)
The influence of intra-national cultural heterogeneity on product standardisation and adaptation: a qualitative study.
International Marketing Review, 30
(4)
.
pp. 357-383.
ISSN 0265-1335
[Article]
(doi:10.1108/IMR-03-2012-0047)
Priporas, Constantinos Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Vellore-Nagarajan, Durga
(2022)
New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19.
International Marketing Review
.
ISSN 0265-1335
[Article]
(Published online first)
(doi:10.1108/IMR-12-2021-0363)
Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Kamenidou, Irene, Nguyen, Nga and Shams, Riad
(2020)
The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting.
International Marketing Review, 37
(5)
.
pp. 841-861.
ISSN 0265-1335
[Article]
(doi:10.1108/IMR-04-2019-0124)
Z
Zhao, Shasha ORCID: https://orcid.org/0000-0001-8993-4915 and Priporas, Constantinos-Vasilios
ORCID: https://orcid.org/0000-0003-1061-4279
(2017)
Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework.
International Marketing Review, 34
(1)
.
pp. 5-28.
ISSN 0265-1335
[Article]
(doi:10.1108/IMR-01-2016-0024)