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Number of items: 5.


Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6) . pp. 582-610. ISSN 0265-1335 [Article] (doi:10.1108/02651330210451935)


Civitillo, Renato, Festa, Giuseppe, Priporas, Constantinos-Vasilios ORCID: and Rossi,, Matteo (2022) Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler. International Marketing Review . ISSN 0265-1335 [Article] (Published online first) (doi:10.1108/IMR-01-2021-0029)


Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4) . pp. 291-308. ISSN 0265-1335 [Article] (doi:10.1108/02651339810227560)


Priporas, Constantinos-Vasilios ORCID:, Kamenidou, Irene, Nguyen, Nga and Shams, Riad (2020) The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting. International Marketing Review, 37 (5) . pp. 841-861. ISSN 0265-1335 [Article] (doi:10.1108/IMR-04-2019-0124)


Zhao, Shasha ORCID: and Priporas, Constantinos-Vasilios ORCID: (2017) Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework. International Marketing Review, 34 (1) . pp. 5-28. ISSN 0265-1335 [Article] (doi:10.1108/IMR-01-2016-0024)

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