Browse by Journal

B

Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6) . pp. 582-610. ISSN 0265-1335 [Article] (doi:10.1108/02651330210451935)

C

Civitillo, Renato, Festa, Giuseppe, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Rossi,, Matteo (2022) Intellectual capital in nonprofit organizations: a focus on social capital as a marketing enabler. International Marketing Review . ISSN 0265-1335 [Article] (Published online first) (doi:10.1108/IMR-01-2021-0029)

M

Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4) . pp. 291-308. ISSN 0265-1335 [Article] (doi:10.1108/02651339810227560)

P

Poulis, Konstantinos ORCID: https://orcid.org/0000-0002-3355-9543 and Poulis, Efthimios ORCID: https://orcid.org/0000-0001-6820-1499 (2013) The influence of intra-national cultural heterogeneity on product standardisation and adaptation: a qualitative study. International Marketing Review, 30 (4) . pp. 357-383. ISSN 0265-1335 [Article] (doi:10.1108/IMR-03-2012-0047)

Priporas, Constantinos Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Vellore-Nagarajan, Durga (2022) New-normal market entry mode for pharmaceuticals: an Internet of Things (IoT) market entry framework stemming from COVID-19. International Marketing Review . ISSN 0265-1335 [Article] (Published online first) (doi:10.1108/IMR-12-2021-0363)

Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Kamenidou, Irene, Nguyen, Nga and Shams, Riad (2020) The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting. International Marketing Review, 37 (5) . pp. 841-861. ISSN 0265-1335 [Article] (doi:10.1108/IMR-04-2019-0124)

Z

Zhao, Shasha ORCID: https://orcid.org/0000-0001-8993-4915 and Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 (2017) Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework. International Marketing Review, 34 (1) . pp. 5-28. ISSN 0265-1335 [Article] (doi:10.1108/IMR-01-2016-0024)