Browse by Journal

B

Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6) . pp. 582-610. ISSN 0265-1335 [Article] (doi:10.1108/02651330210451935)

M

Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4) . pp. 291-308. ISSN 0265-1335 [Article] (doi:10.1108/02651339810227560)

P

Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Kamenidou, Irene, Nguyen, Nga and Shams, Riad (2019) The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting. International Marketing Review . ISSN 0265-1335 [Article] (Published online first) (doi:10.1108/IMR-04-2019-0124)

Z

Zhao, Shasha ORCID: https://orcid.org/0000-0001-8993-4915 and Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 (2017) Information technology and marketing performance within international market-entry alliances: a review and an integrated conceptual framework. International Marketing Review, 34 (1) . pp. 5-28. ISSN 0265-1335 [Article] (doi:10.1108/IMR-01-2016-0024)