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Shoaib, Muneeza, Kumar, Vijaya, Mashood, Neelofer and Sayani, Hameedah (2017) Sponsorship of case study competitions and impact on brand equity-an exploratory study in the UAE higher education sector. International Journal of Technology and Educational Marketing, 7 (2) . pp. 24-44. ISSN 2155-5605 [Article] (doi:10.4018/ijtem.2017070103)

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