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Bardill, Andy ORCID logoORCID: https://orcid.org/0000-0002-2451-3260, Herd, Kate ORCID logoORCID: https://orcid.org/0000-0002-0019-1340 and Karamanoglu, Mehmet ORCID logoORCID: https://orcid.org/0000-0002-5049-2993 (2007) Product envelopes: designing positive interplay between brand DNA and customer co-designers. International Journal of Mass Customization, 2 (1/2) . pp. 57-75. ISSN 1742-4208 [Article] (doi:10.1504/IJMASSC.2007.012813)

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