Browse by Journal

See full list of headings
Export as [feed] RSS 1.0 [feed] RSS 2.0
Group by: Authors/Editors | Item Type | No Grouping
Jump to: B | F | M | O | P
Number of items: 11.


Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12) . pp. 1289-1299. ISSN 0309-0566 [Article] (doi:10.1108/03090560910989894)

Brennan, Ross, Wilson, David T. and Turnbull, Peter W. (2003) Dyadic adaptation in business-to-business markets. European Journal of Marketing, 37 (11/12) . pp. 1636-1665. ISSN 0309-0566 [Article] (doi:10.1108/03090560310495393)


Foroudi, Pantea ORCID logoORCID:, Dinnie, Keith, Kitchen, Philip J., Melewar, T. C. and Foroudi, Mohammad M. (2017) IMC antecedents and the consequences of planned brand identity in higher education. European Journal of Marketing, 51 (3) . pp. 528-550. ISSN 0309-0566 [Article] (doi:10.1108/EJM-08-2015-0527)

Foroudi, Pantea ORCID logoORCID:, Kitchen, Philip J., Marvi, Reza ORCID logoORCID:, Akarsu, Tuğra Nazlı and Udon, Helal (2020) A bibliometric investigation of service failure literature and a research agenda. European Journal of Marketing, 54 (10) . pp. 2575-2619. ISSN 0309-0566 [Article] (doi:10.1108/EJM-07-2019-0588)


Melewar, T. C., Foroudi, Pantea ORCID logoORCID:, Gupta, Suraksha, Kitchen, Philip J. and Foroudi, Mohammad M. (2017) Integrating identity, strategy and communications for trust, loyalty and commitment. European Journal of Marketing, 51 (3) . pp. 572-604. ISSN 0309-0566 [Article] (doi:10.1108/EJM-08-2015-0616)

Melewar, T. C. and Karaosmanoglu, Elif (2006) Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing, 40 (7/8) . pp. 846-869. ISSN 0309-0566 [Article] (doi:10.1108/03090560610670025)

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6) . pp. 538-550. ISSN 0309-0566 [Article] (doi:10.1108/03090560010321910)

Melewar, T. C., Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4) . pp. 414-427. ISSN 0309-0566 [Article] (doi:10.1108/03090560110694772)

Muhamad, Rusnah, Melewar, T. C. and Alwi, Sharifah Faridah Syed (2012) Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46 (7/8) . pp. 900-921. ISSN 0309-0566 [Article] (doi:10.1108/03090561211230061)


Okazaki, Shintaro, Plangger, Kirk, Roulet, Thomas and Menéndez, Héctor D. ORCID logoORCID: (2021) Assessing stakeholder network engagement. European Journal of Marketing, 55 (5) . pp. 1359-1384. ISSN 0309-0566 [Article] (doi:10.1108/EJM-12-2018-0842)


Priporas, Constantinos-Vasilios ORCID logoORCID:, Vellore-Nagarajan, Durga and Kamenidou, Irene (2022) Stressful eating indulgence by Generation Z: a cognitive conceptual framework of new age consumers’ obesity. European Journal of Marketing . ISSN 0309-0566 [Article] (Published online first) (doi:10.1108/EJM-06-2021-0386)

This list was generated on Tue Jan 31 05:10:56 2023 GMT.