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Article
Pantano, Eleonora, Priporas, Constantinos-Vasilios 
ORCID: https://orcid.org/0000-0003-1061-4279 and Migliano, Giuseppe
(2019)
Reshaping traditional marketing mix to include social media participation: evidence from Italian firms.
European Business review, 31
(2)
.
pp. 162-178.
ISSN 0955-534X
[Article]
(doi:10.1108/EBR-08-2017-0152)
Paul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291
(2020)
New and novel business paradigms in and from China and India.
European Business review, 32
(5)
.
pp. 758-800.
ISSN 0955-534X
[Article]
(doi:10.1108/EBR-09-2020-0224)
