Items where Research Area is "A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group"

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Number of items at this level: 115.


Vecchi, Michela ORCID:, Elf, Patrick ORCID:, Ueno, Akiko ORCID:, Dilmperi, Athina ORCID:, Dennis, Charles ORCID: and Devereux, Luke ORCID: (2022) Shall we dance? Recreational dance, well-being and productivity performance during COVID-19: a three-country study. Journal of International Marketing . ISSN 1069-031X [Article] (Published online first) (doi:10.1177/1069031X221079609)


Stylidis, Dimitrios ORCID:, Cherifi, Barbora ORCID: and Melewar, T. C. (2021) Exploring Czechs' and Greeks' mental associations of London: a tourist destination or a place to live in? Journal of Destination Marketing and Management, 19 , 100530. pp. 1-10. ISSN 2212-571X [Article] (doi:10.1016/j.jdmm.2020.100530)


Madichie, Nnamdi O., Nkamnebe, Anayo D. and Ekanem, Ignatius U. ORCID: (2020) Marketing in the informal economy: an entrepreneurial perspective and research agenda. In: Entrepreneurship marketing: principles and practice of SME marketing. Nwankwo, Sonny and Gbadamosi, Ayantunji, eds. Routledge, London, pp. 412-428. ISBN 9781138585225, pbk-ISBN 9781138585232, e-ISBN 9780429505461. [Book Section]


Chang, Shing-Wan ORCID:, Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. Asia-Pacific Advances in Consumer Research. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India. . ISSN 0098-9258 [Conference or Workshop Item]

McPherson, Mark (2019) Think non-ethnic but act ethnic: An issue of breakout. Journal of Entrepreneurship, Management and Innovation (JEMI), 15 (2) , L26. pp. 117-152. ISSN 2299-7075 [Article] (doi:10.7341/20191525)


Chang, Shing-Wan ORCID: and Fan, Shih-Heng (2017) Cultivating the brand-customer relationship in Facebook fan pages: a study of fast- fashion industry. International Journal of Retail & Distribution Management, 45 (3) . pp. 253-270. ISSN 0959-0552 [Article] (doi:10.1108/IJRDM-05-2016-0076)

Priporas, Constantinos-Vasilios ORCID:, Stylos, Nikolaos and Fotiadis, Anestis (2017) Generation Z consumers' expectations of interactions in smart retailing: a future agenda. Computers in Human Behavior, 77 . pp. 374-381. ISSN 0747-5632 [Article] (doi:10.1016/j.chb.2017.01.058)

Priporas, Constantinos-Vasilios ORCID:, Stylos, Nikolaos, Rahimi, Roya and Vedanthachari, Lakshmi Narasimhan ORCID: (2017) Unraveling the diverse nature of service quality in a sharing economy: a social exchange theory perspective of Airbnb accommodation. International Journal of Contemporary Hospitality Management, 29 (9) . pp. 2279-2301. ISSN 0959-6119 [Article] (doi:10.1108/IJCHM-08-2016-0420)

Priporas, Constantinos-Vasilios ORCID:, Stylos, Nikolaos, Vedanthachari, Lakshmi Narasimhan ORCID: and Santiwatana, Pruit (2017) Service quality, satisfaction, and customer loyalty in Airbnb accommodation in Thailand. International Journal of Tourism Research, 19 (6) . pp. 693-704. ISSN 1099-2340 [Article] (doi:10.1002/jtr.2141)


Lianos, Gerasimos and Sloev, Igor (2016) An infinite horizon differential game of optimal CLV-based strategies with non-atomic firms. In: Recent Advances in Game Theory and Applications: European Meeting on Game Theory, Saint Petersburg, Russia, 2015, and Networking Games and Management, Petrozavodsk, Russia, 2015. Petrosyan, Leon A. and Mazalov, Vladimir V., eds. Static & Dynamic Game Theory: Foundations & Applications . Birkhäuser Basel, pp. 111-130. ISBN 9783319438375. [Book Section] (doi:10.1007/978-3-319-43838-2_6)

Lianos, Gerasimos and Sloev, Igor (2016) Customer acquisition and customer retention in a competitive industry. In: Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress. Petruzzellis, Luca and Winer, Russell S, eds. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer, pp. 541-552. ISBN 9783319298764. [Book Section] (doi:10.1007/978-3-319-29877-1_111)

Nguyen, Quang ORCID: (2016) Linking loss aversion and present bias with overspending behaviour of tourists: insights from a lab-in-the-field experiment. Tourism Management, 54 . pp. 152-159. ISSN 0261-5177 [Article] (doi:10.1016/j.tourman.2015.09.019)


Ali, Raza, Lynch, Richard, Melewar, T. C. and Jin, Zhongqi ORCID: (2015) The moderating influences on the relationship of corporate reputation with its antecedents and consequences: a meta-analytic review. Journal of Business Research, 68 (5) . pp. 1105-1117. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2014.10.013)

Jin, Zhongqi ORCID:, Lynch, Richard, Attia, Samaa, Chansarkar, Bal, Gülsoy, Tanses, Lapoule, Paul, Liu, Xueyuan, Newburry, William, Nooraini, Mohamad Sheriff, Parente, Ronaldo, Purani, Keyoor and Ungerer, Marius (2015) The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: the moderating role of country development status. International Business Review, 24 (3) . pp. 380-393. ISSN 0969-5931 [Article] (doi:10.1016/j.ibusrev.2014.08.010)

Priporas, Constantinos-Vasilios ORCID:, Kamenidou, Irene, Kapoulas, Alexandros and Papadopoulou, Filomila- Maria (2015) Counterfeit purchase typologies during an economic crisis. European Business Review, 27 (1) . pp. 2-16. ISSN 0955-534X [Article] (doi:10.1108/EBR-11-2013-0132)

Slater, Alix (2015) Gift membership in heritage and arts organisations: a research agenda. In: Academy of Marketing Annual Conference: The Magic in Marketing, University of Limerick, 7-9 Jul 2015, Limerick, Ireland. . [Conference or Workshop Item] (Accepted/In press)

Slater, Alix (2015) Membership friends and engaging people. Arts Marketing Association, Arts Marketing Association's Magazine, JAM. [Other]


Battour, Mohamed, Battor, Moustafa ORCID: and Bhatti, Muhammad Awais (2014) Islamic attributes of destination: construct development, measurement validation, and their impact on tourist satisfaction. International Journal of Tourism Research, 16 (6) . pp. 556-564. ISSN 1099-2340 [Article] (doi:10.1002/jtr.1947)

Slater, Alix and Armstrong, Kate (2014) Drivers and motives for membership at the Southbank Centre, a mixed arts venue in London, UK. International Journal of Nonprofit and Voluntary Sector Marketing, 19 (1) . pp. 1-13. ISSN 1465-4520 [Article] (doi:10.1002/nvsm.1483)


Battor, Moustafa ORCID: and Battor, Mohamed (2013) Can organizational learning foster customer relationships? Implications for performance. The Learning Organization, 20 (4/5) . pp. 279-290. ISSN 0969-6474 [Article] (doi:10.1108/TLO-11-2012-0073)

Slater, Alix (2013) Membership and subscription in the performing arts: What have we learnt during the last 35 years? In: The Routledge Companion to Arts Marketing. O'Reilly, Daragh, Rentschler, Ruth and Kirchner, Theresa, eds. Routledge Companion . Routledge, London. ISBN 041578350X. [Book Section]

Vassiliadis, Chris A., Priporas, Constantinos-Vasilios ORCID: and Andronikidis, Andreas (2013) An analysis of visitor behaviour using time blocks: a study of ski destinations in Greece. Tourism Management, 34 . pp. 61-70. ISSN 0261-5177 [Article] (doi:10.1016/j.tourman.2012.03.013)


Battour, Mohamed M., Battor, Moustafa ORCID: and Ismail, Mohd. (2012) The mediating role of tourist satisfaction: a study of Muslim tourists in Malaysia. Journal of Travel and Tourism Marketing, 29 (3) . pp. 279-297. ISSN 1054-8408 [Article] (doi:10.1080/10548408.2012.666174)

Manyiwa, Simon ORCID: and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12) . pp. 1419-1437. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2012.715092)

Muhamad, Rusnah, Melewar, T. C. and Alwi, Sharifah Faridah Syed (2012) Segmentation and brand positioning for Islamic financial services. European Journal of Marketing, 46 (7/8) . pp. 900-921. ISSN 0309-0566 [Article] (doi:10.1108/03090561211230061)

Priporas, Constantinos-Vasilios ORCID:, Vassiliadis, Chris A. and Stylos, Nikolaos D. (2012) Qualitative findings on marketing management practices from Greek ski centers. Qualitative Market Research: An International Journal, 15 (4) . pp. 385-403. ISSN 1352-2752 [Article] (doi:10.1108/13522751211257079)


Argyriou, Evmorfia and Melewar, T. C. (2011) Consumer attitudes revisited: a review of attitude theory in marketing research. International Journal of Management Reviews, 13 (4) . pp. 431-451. ISSN 1460-8545 [Article] (doi:10.1111/j.1468-2370.2011.00299.x)

Battour, Mohamed M., Ismail, Mohd Nazari and Battor, Moustafa ORCID: (2011) The impact of destination attributes on Muslim tourist's choice. International Journal of Tourism Research, 13 (6) . pp. 527-540. ISSN 1522-1970 [Article] (doi:10.1002/jtr.824)

Dilmperi, Athina ORCID:, King, Tamira and Dennis, Charles ORCID: (2011) Pirates of the web: the curse of illegal downloading. Journal of Retailing and Consumer Services, 18 (2) . pp. 132-140. ISSN 0969-6989 [Article] (doi:10.1016/j.jretconser.2010.12.004)

Gupta, Suraksha, Navare, Jyoti ORCID: and Melewar, T. C. (2011) Investigating the implications of business and culture on the behaviour of customers of international firms. Industrial Marketing Management, 40 (1) . pp. 65-77. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2010.09.011)

Iliopoulos, Efthymios and Priporas, Constantinos-Vasilios ORCID: (2011) The effect of internal marketing on job satisfaction in health services: a pilot study in public hospitals in Northern Greece. BMC Health Services Research, 11 (261) . ISSN 1472-6963 [Article]

Priporas, Constantinos-Vasilios ORCID: and Kamenidou, Irene (2011) Perceptions of potential postgraduate Greek business students towards UK universities, brand and brand reputation. Journal of Brand Management, 18 (4/5) . pp. 264-273. ISSN 1350-231X [Article] (doi:10.1057/bm.2010.40)

Srivoravilai, Nopporn, Melewar, T. C., Liu, Martin J. and Yannopoulou, Natalia (2011) Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management, 27 (3-4) . pp. 243-268. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2011.545676)

Zhu, Yi, Lynch, Richard and Jin, Zhongqi ORCID: (2011) Playing the game of catching-up: global strategy building in a Chinese company. Asia Pacific Business Review, 17 (4) . pp. 511-533. ISSN 1360-2381 [Article] (doi:10.1080/13602380903549781)


Battor, Moustafa ORCID: and Battor, Mohamed (2010) The impact of customer relationship management capability on innovation and performance advantages: testing a mediated model. Journal of Marketing Management, 26 (9-10) . 842- 857. ISSN 0267-257X [Article] (doi:10.1080/02672570903498843)

Battour, Mohamed M., Ismail, Mohd Nazari and Battor, Moustafa ORCID: (2010) Toward a halal tourism market. Tourism Research, 15 (4) . pp. 461-470. ISSN 1083-5423 [Article] (doi:10.3727/108354210X12864727453304)

Kamenidou, Irene and Priporas, Constantinos-Vasilios ORCID: (2010) Factors predicting consumers’ knowledge of spirulina health benefits. Journal of Food, Agriculture & Environment, 8 (1) . pp. 16-20. ISSN 1459-0255 [Article]

Paris, Cody Morris, Lee, Woojin and Seery, Paul (2010) The role of social media in promoting special events: acceptance of Facebook ‘events’. Information and Communication Technologies in Tourism 2010. In: ENTER2010 eTourism Conference, 10-12 February 2010, Lugano, Switzerland. ISBN 978-3-211-99407-8. [Conference or Workshop Item] (doi:10.1007/978-3-211-99407-8_44)


Galanou, Ekaterini and Priporas, Constantinos-Vasilios ORCID: (2009) A model for evaluating the effectiveness of middle managers' training courses: evidence from a major banking organization in Greece. International Journal of Training & Development, 13 (4) . pp. 221-246. ISSN 1360-3736 [Article]

Kamenidou, Irene, Balkoulis, Nickolas and Priporas, Constantinos-Vasilios ORCID: (2009) Hotel business travellers satisfaction based on service quality: a segmentation approach in inner city five-star hotels. International Journal of Leisure and Tourism Marketing, 1 (2) . pp. 152-172. ISSN 1757-5567 [Article] (doi:10.1504/IJLTM.2009.026481)

Kamenidou, Irene, Mamalis, Spyridon and Priporas, Constantinos-Vasilios ORCID: (2009) Measuring destination image and consumer choice criteria: the case of Mykonos Island. Tourismos: an international multidisciplinary refereed journal of tourism, 4 (3) . pp. 67-79. ISSN 1790-8418 [Article]

Navare, Jyoti ORCID: and Jin, Zhongqi ORCID: (2009) Risk and uncertainty in innovation activities. In: The XX ISPIM Conference: The Future of Innovation, 21-24 Jun 2009, Vienna, Austria. . [Conference or Workshop Item]

Theodoridis, Constantinos D. and Priporas, Constantinos-Vasilios ORCID: (2009) Store choice in computer retailing: the case of home users in Greece. EuroMed Journal of Business, 4 (1) . pp. 58-68. ISSN 1450-2194 [Article] (doi:10.1108/14502190910956693)


Andronikidis, Andreas, Vassiliadis, Christos, Fotiadis, Thomas and Priporas, Constantinos-Vasilios ORCID: (2008) Exploring Marketing Information Systems (MkIS) selection and evaluation criteria: implications for suppliers. International Journal of Technology Marketing, 3 (1) . pp. 20-38. ISSN 1741-878X [Article]

Battor, Moustafa ORCID:, Zairi, Mohamed and Francis, Arthur (2008) Knowledge-based capabilities and their impact on performance: a best practice management evaluation. Business Strategy Series, 9 (2) . pp. 47-56. ISSN 1751-5637 [Article] (doi:10.1108/17515630810857012)

Brennan, Ross, Czarnecka, Barbara, Dahl, Stephan, Mourouti, Olga and Eagle, Lynne (2008) Regulation of nutrition and health claims in advertising. Journal of advertising research, 48 (1) . pp. 57-69. ISSN 0021-8499 [Article]

Brennan, Ross, Garneau, Paul, Vos, Lynn and Baines, Paul R. (2008) Contemporary strategic marketing. Palgrave Macmillan, Basingstoke. ISBN 9780230507203. [Book]

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6) . pp. 414-439. ISSN 1355-2554 [Article] (doi:10.1108/13552550810910988)

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland. . [Conference or Workshop Item]

Mylona, Ifigeneia and Priporas, Constantinos-Vasilios ORCID: (2008) University students attitudes to mobile political communication. International Journal of Mobile Marketing, 3 (2) . pp. 54-60. ISSN 1939-1161 [Article]

Priporas, Constantinos-Vasilios ORCID:, Laspa, Christina and Kamenidou, Irene (2008) Patient satisfaction measurement for in-hospital services: a pilot study in Greece. Journal of Medical Marketing, 8 (4) . pp. 325-340. ISSN 1745-7904 [Article] (doi:10.1057/jmm.2008.21)

Priporas, Constantinos-Vasilios ORCID: and Mylona, Ifigeneia (2008) Mobile services: potentiality of Short Message Service as new business communication tool in attracting consumers. International Journal of Mobile Communications, 6 (4) . pp. 456-466. ISSN 1470-949X [Article]

Priporas, Constantinos-Vasilios ORCID: and Poimenidis, Ioannis (2008) Services managers’ awareness of crisis management: attitudes and preparation. Innovative Marketing, 4 (3) . pp. 37-45. ISSN 1814-2427 [Article]


Andronikidis, Andreas, Vasiliadis, Christos A., Priporas, Constantinos-Vasilios ORCID: and Kamenidou, Irene (2007) Examining leisure constraints for ski centre visitors: implications for services marketing. Journal of Hospitality & Leisure Marketing, 15 (4) . pp. 69-86. ISSN 1050-7051 [Article]

Balabanis, George, Mueller, Rene and Melewar, T. C. (2007) In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes. International Journal of Business and Globalisation, 1 (3) . pp. 328-344. ISSN 1753-3627 [Article] (doi:10.1504/IJBG.2007.015052)

Bridges, Kieran, Melewar, T. C. and Otubanjo, B. Olutayo (2007) “Geiz-ist-geil” strategy: a three-company study. Management Decision, 45 (6) . pp. 1023-1037. ISSN 0025-1747 [Article] (doi:10.1108/00251740710762071)

Evans, Jeff, Tsatsaroni, Anna and Staub, Natalie (2007) Images of mathematics in popular culture/adults' lives: a study of advertisements in the UK press. Adults Learning Mathematics: An International Journal, 2 (2) . pp. 33-53. ISSN 1744-1803 [Article]

Jin, Zhongqi ORCID: and Li, Zhihong (2007) Firm ownership and the determinants of success and failure in new product development: an empirical study of manufacturing firms in the Guandong province of china. International Journal of Innovation Management, 11 (4) . pp. 539-564. ISSN 1363-9196 [Article]

Lyon, Fergus ORCID:, Owen, Robyn ORCID:, McPherson, Mark, Ekanem, Ignatius U. ORCID:, Ellis, Catherine-Anne, Bertotti, Marcello, Sepulveda, Leandro ORCID: and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency. . [Monograph]

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2) . pp. 174-186. ISSN 1470-6423 [Article] (doi:10.1111/j.1470-6431.2006.00583.x)

Psychogios, Alexandros G. and Priporas, Constantinos-Vasilios ORCID: (2007) Understanding total quality management in context: qualitative research on managers' awareness of TQM aspects in the Greek service industry. The Qualitative Report, 12 (1) . pp. 40-66. ISSN 1052-0147 [Article]

Zhu, Yi, Lynch, Richard and Jin, Zhongqi ORCID: (2007) Global strategy: can late arrivals catch up with established companies? a study of the world television manufacturing industry. In: Annual Conference of Academy of Management, 3-8 August, 2007, Philadelphia, USA. . [Conference or Workshop Item]


Argyriou, Evmorfia, Kitchen, Philip J. and Melewar, T. C. (2006) The relationship between corporate websites and brand equity: a conceptual framework and research agenda. International Journal of Market Research, 48 (5) . pp. 575-599. ISSN 1470-7853 [Article]

Bourlakis, Michael A., Ness, Mitchell R. and Priporas, Constantinos-Vasilios ORCID: (2006) The Greek food shopper: segmentation on the basis of attitudes to store features. EuroMed Journal of Business, 1 (2) . pp. 29-49. ISSN 1450-2194 [Article]

Karaosmanoglu, Elif and Melewar, T. C. (2006) Corporate communications, identity and image: a research agenda. Journal of Brand Management, 14 (1/2) . pp. 196-206. ISSN 1350-231X [Article] (doi:10.1057/

Manyiwa, Simon ORCID: (2006) Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University- Discussion Papers Series (40) . [Article]

Melewar, T. C., Badal, Edgar and Small, Joseann (2006) Danone branding strategy in China. Journal of Brand Management, 13 (6) . pp. 407-417. ISSN 1350-231X [Article]

Melewar, T. C., Bassett, Kara and Simoes, Claudia (2006) The role of communication and visual identity in modern organisations. Corporate Communications: An International Journal, 11 (2) . pp. 138-147. ISSN 1356-3289 [Article] (doi:10.1108/13563280610661679)

Melewar, T. C. and Karaosmanoglu, Elif (2006) Seven dimensions of corporate identity: a categorisation from the practitioners' perspectives. European Journal of Marketing, 40 (7/8) . pp. 846-869. ISSN 0309-0566 [Article] (doi:10.1108/03090560610670025)

Pike, Warren and Melewar, T. C. (2006) The demise of independent wine production in France: a marketing challenge? International Journal of Wine Marketing, 18 (3) . pp. 183-203. ISSN 0954-7541 [Article] (doi:10.1108/09547540610704756)


Argyriou, Evmorfia, Melewar, T. C. and Meadows, Maureen (2005) A relationship marketing perspective in electronic banking: evidence from Greece. Journal of Euromarketing, 15 (1) . pp. 47-73. ISSN 1049-6483 [Article]

Melewar, T. C. and Akel, Sibel (2005) The role of corporate identity in the higher education sector: a case study. Corporate Communications: An International Journal, 10 (1) . pp. 41-57. ISSN 1356-3289 [Article] (doi:10.1108/13563280510578196)

Melewar, T. C., Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12) . pp. 379-394. ISSN 1350-231X [Article] (doi:10.1057/

Melewar, T. C., Karaosmanoglu, Elif and Paterson, Douglas (2005) Corporate identity: concept, components and contribution. Journal of General Management, 31 (1) . p. 59. ISSN 0306-3070 [Article]

Priporas, Constantinos-Vasilios ORCID: (2005) Is it difficult to market a city as a convention destination? The case of Thessaloniki. Journal of Convention & Event Tourism, 7 (2) . pp. 87-99. ISSN 1547-0148 [Article]

Priporas, Constantinos-Vasilios ORCID:, Gatsoris, Lampros and Zacharis, Vassilis (2005) Competitive intelligence activity: evidence from Greece. Marketing Intelligence & Planning, 23 (7) . pp. 659-669. ISSN 0263-4503 [Article]

Priporas, Constantinos-Vasilios ORCID: and Karatzolas, Nikolaos (2005) Can a company’s presence in the Net influence the purchasing behavior of the consumer in the physical store? Cyprus Journal of Sciences, 3 . pp. 103-114. [Article]

Tucker, Laura and Melewar, T. C. (2005) Corporate reputation and crisis management: the threat and manageability of anti-corporatism. Corporate Reputation Review (7) . pp. 377-387. ISSN 1363-3589 [Article] (doi:10.1057/palgrave.crr.1540233)


McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway. . [Conference or Workshop Item]

Melewar, T. C., Meadows, Maureen, Zheng, Wenqiang and Rickards, Richard (2004) The influence of culture on brand building in the Chinese market: a brief insight. Journal of Brand Management (11) . pp. 449-461. ISSN 1350-231X [Article] (doi:10.1057/

Melewar, T. C. and Sambrook, Lydia (2004) The importance of brand power: a review of the European car market. The European Business Journal, 16 (4) . pp. 167-177. ISSN 0955-808X [Article]

Melewar, T. C. and Vemmervik, Claes (2004) International advertising strategy: a review, reassessment and recommendation. Management Decision, 42 (7) . pp. 863-881. ISSN 0025-1747 [Article] (doi:10.1108/00251740410550934)

Rosmimah, Mohd Roslin and Melewar, T. C. (2004) Linking practices reflective of “Asian values” and relationship marketing in the grocery distribution channels in Malaysia. International Journal of Retail and Distribution Management, 32 (1) . pp. 33-44. ISSN 0959-0552 [Article] (doi:10.1108/09590550410515533)


Crawford, Gerry and Melewar, T. C. (2003) The importance of impulse purchasing behaviour in the international airport environment. Journal of Consumer Behaviour- an International Research Review, 3 (1) . pp. 85-98. ISSN 1472-0817 [Article] (doi:10.1002/cb.124)

Kamenidou, Irene, Priporas, Constantinos-Vasilios ORCID:, Michailidis, Anastasios and Mamalis, Spyridon (2003) Young consumers' perception of food quality: an illustration from Greece. Cahiers Options Méditerranéennes, 61 . pp. 191-199. ISSN 1022-1379 [Article]

Melewar, T. C. (2003) Determinants of the corporate identity construct: a review of the literature. Journal of Marketing Communications, 9 (4) . pp. 195-220. ISSN 1352-7266 [Article] (doi:10.1080/1352726032000119161)

Melewar, T. C. and Mott, Andrea (2003) Is the French model of capitalism becoming more like the Anglo-Saxon model? Journal of General Management, 28 (4) . p. 47. ISSN 0306-3070 [Article]

Melewar, T. C. and Osborne, Luc (2003) Can Swiss multinational corporations be considered truly global firms? The European Business Journal, 15 (1) . pp. 24-34. ISSN 0955-808X [Article]

Melewar, T. C. and Smith, Nichola (2003) The Internet revolution: some global marketing implications. Marketing Intelligence and Planning, 21 (6) . pp. 363-369. ISSN 0263-4503 [Article] (doi:10.1108/02634500310499220)

Melewar, T. C. and Walker, Christopher (2003) Global corporate brand building: guidelines and case studies. Journal of Brand Management (11) . pp. 157-170. ISSN 1350-231X [Article] (doi:10.1057/

Priporas, Constantinos-Vasilios ORCID: and Kamenidou, Irene (2003) Can alternative tourism be the way forward for the development of tourism in Northern Greece? Tourism - an International Interdisciplinary Journal, 51 (1) . pp. 53-62. ISSN 1332-7461 [Article]


Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The human values’ lenses of country of origin images. International Marketing Review, 19 (6) . pp. 582-610. ISSN 0265-1335 [Article] (doi:10.1108/02651330210451935)

Balabanis, George, Mueller, Rene and Melewar, T. C. (2002) The relationship between consumer ethnocentrism and human values. Journal of Global Marketing, 15 (3-4) . pp. 7-37. ISSN 0891-1762 [Article] (doi:10.1300/J042v15n03_02)

Manyiwa, Simon ORCID: and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1) . pp. 54-70. ISSN 1479-1838 [Article] (doi:10.1002/cb.89)

Melewar, T. C. and Bains, Narinder (2002) Industry in transition: corporate identity on hold? International Journal of Bank Marketing, 20 (2) . pp. 57-66. ISSN 0265-2323 [Article] (doi:10.1108/02652320210419661)

Melewar, T. C. and Jenkins, Elizabeth (2002) Defining the corporate identity construct. Corporate Reputation Review, 5 (1) . pp. 76-90. ISSN 1363-3589 [Article] (doi:10.1057/palgrave.crr.1540166)

Melewar, T. C. and Navalekar, Abhijit (2002) Leveraging corporate identity in the digital age. Marketing Intelligence & Planning, 20 (2) . pp. 96-103. ISSN 0263-4503 [Article] (doi:10.1108/02634500210418518)

Melewar, T. C. and Stead, Caroline (2002) The impact of information technology on global marketing strategies. Journal of General Management, 27 (4) . pp. 29-40. ISSN 0306-3070 [Article]

Tzimitra-Kalogianni, Irini, Kamenidou, Irene, Priporas, Constantinos-Vasilios ORCID: and Tziakas, Vasilis (2002) Age and gender effects on consumers’ awareness and source of awareness for food related private label brands. Agricultural Economics Review, 3 (1) . pp. 23-36. ISSN 1109-2580 [Article]

Tzimitra-Kalogianni, Irini, Kamenidou, Irene, Priporas, Constantinos-Vasilios ORCID: and Tziakas, Vasilis (2002) Private label milk and Greek consumers' behaviour. New Medit, 1 (2) . pp. 29-33. ISSN 1594-5685 [Article]


Balabanis, George, Diamantopoulos, Adamantios, Mueller, Rene Dentiste and Melewar, T. C. (2001) The impact of nationalism, patriotism and internationalism on consumer ethnocentric tendencies. Journal of International Business Studies (32) . pp. 157-175. ISSN 0047-2506 [Article] (doi:10.1057/palgrave.jibs.8490943)

Fletcher, Richard and Melewar, T. C. (2001) The complexities of communicating to customers in emerging markets. Journal of Communication Management, 6 (1) . pp. 9-23. ISSN 1363-254X [Article] (doi:10.1108/13632540210806900)

Melewar, T. C. (2001) Measuring visual identity: a multi-construct study. Corporate Communications: An International Journal, 6 (1) . pp. 36-42. ISSN 1356-3289 [Article] (doi:10.1108/13563280110381206)

Melewar, T. C., Hunt, Carol and Bridgewater, Susan (2001) Business-to-business relationship marketing: an internet and international perspective. The Marketing Review, 2 (2) . pp. 169-185. ISSN 1469-347X [Article] (doi:10.1362/1469347012569832)

Melewar, T. C., Saunders, John and Balmer, John M. T. (2001) Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia. European Journal of Marketing, 35 (3/4) . pp. 414-427. ISSN 0309-0566 [Article] (doi:10.1108/03090560110694772)

Melewar, T. C. and Storrie, Tim (2001) Corporate identity in the service sector. Public Relations Quarterly, 46 (2) . ISSN 0033-3700 [Article]

Melewar, T. C. and Wooldridge, Adrian R. (2001) The dynamics of corporate identity: a review of a process model. Journal of Communication Management, 5 (4) . pp. 327-340. ISSN 1363-254X [Article] (doi:10.1108/13632540110806866)

Roslin, Rosmimah Mohd and Melewar, T. C. (2001) Supplier-retailer relationships in grocery distribution in Malaysia: indications of dominance, conflict, and cooperation. Journal of Asia-Pacific Business, 3 (2) . pp. 5-36. ISSN 1059-9231 [Article] (doi:10.1300/J098v03n02_02)


Balabanis, George, Turnbull, Sarah and Melewar, T. C. (2000) International advertising strategies of multinational enterprises in the Middle East. International Journal of Advertising, 19 (4) . ISSN 0265-0487 [Article]

Melewar, T. C. and Harrold, John (2000) The role of corporate identity in merger and acquisition activity. Journal of General Management, 26 (2) . pp. 17-31. ISSN 0306-3070 [Article]

Melewar, T. C., Saunders, J and Balmer, J. M. T. (2000) The saliency of Olins' visual identity structure in relation to UK companies operating in Malaysia. Corporate Reputation Review, 3 (3) . pp. 194-200. ISSN 1363-3589 [Article] (doi:10.1057/palgrave.crr.1540114)

Melewar, T. C. and Saunders, John (2000) Global corporate visual identity systems: using an extended marketing mix. European Journal of Marketing, 34 (5/6) . pp. 538-550. ISSN 0309-0566 [Article] (doi:10.1108/03090560010321910)

Roslin, Rosmimah Mohd and Melewar, T. C. (2000) Discovering relational bonds in channel relationships: a case study of Malaysia. Journal of Global Marketing, 14 (3) . pp. 49-76. ISSN 0891-1762 [Article] (doi:10.1300/J042v14n03_04)


Melewar, T. C. and Saunders, John (1999) International corporate visual identity: standardization or localization? Journal of International Business Studies (30) . pp. 583-598. ISSN 0047-2506 [Article] (doi:10.1057/palgrave.jibs.8490084)


Melewar, T. C. and Saunders, John (1998) Global corporate visual identity system: standardisation, control and benefits. International Marketing Review, 15 (4) . pp. 291-308. ISSN 0265-1335 [Article] (doi:10.1108/02651339810227560)

This list was generated on Thu May 19 05:01:11 2022 BST.