Items where Author / Artist / Editor is "Zha, Dongmei"

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Zha, Dongmei, Foroudi, Pantea ORCID:, Jin, Zhongqi ORCID: and Melewar, T. C. (2021) Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews . ISSN 1460-8545 [Article] (Published online first) (doi:10.1111/ijmr.12270)

Zha, Dongmei, Melewar, T. C., Foroudi, Pantea ORCID: and Jin, Zhongqi ORCID: (2020) An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews, 22 (3) . pp. 287-317. ISSN 1460-8545 [Article] (doi:10.1111/ijmr.12226)

Book Section

Zha, Dongmei, Marvi, Reza ORCID:, Foroudi, Pantea ORCID:, Dennis, Charles ORCID:, Ueno, Akiko ORCID:, Jin, Zhongqi ORCID: and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID: and Foroudi, Pantea ORCID:, eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-13)

This list was generated on Tue Dec 7 05:19:15 2021 GMT.