Items where Author / Artist / Editor is "Zha, Dongmei"

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Article

Zha, Dongmei, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Jin, Zhongqi ORCID logoORCID: https://orcid.org/0000-0002-2881-2188 (2022) Experiencing the sense of the brand: the mining, processing and application of brand data through sensory brand experiences. Qualitative Market Research: An International Journal, 25 (2) . pp. 205-232. ISSN 1352-2752 [Article] (doi:10.1108/QMR-09-2021-0118)

Zha, Dongmei, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Jin, Zhongqi ORCID logoORCID: https://orcid.org/0000-0002-2881-2188 and Melewar, T. C. (2022) Making sense of sensory brand experience: constructing an integrative framework for future research. International Journal of Management Reviews, 24 (1) . pp. 130-167. ISSN 1460-8545 [Article] (doi:10.1111/ijmr.12270)

Zha, Dongmei, Melewar, T. C., Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi ORCID logoORCID: https://orcid.org/0000-0002-2881-2188 (2020) An assessment of brand experience knowledge literature: using bibliometric data to identify future research direction. International Journal of Management Reviews, 22 (3) . pp. 287-317. ISSN 1460-8545 [Article] (doi:10.1111/ijmr.12226)

Book Section

Zha, Dongmei, Marvi, Reza ORCID logoORCID: https://orcid.org/0000-0002-2583-4613, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles ORCID logoORCID: https://orcid.org/0000-0001-8793-4823, Ueno, Akiko ORCID logoORCID: https://orcid.org/0000-0001-6157-3193, Jin, Zhongqi ORCID logoORCID: https://orcid.org/0000-0002-2881-2188 and Melewar, T. C. (2021) An assessment of customer experience concept: looking back to move forward. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID logoORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge Studies in Marketing . Routledge, London, pp. 289-306. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-13)

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