Items where Author / Artist / Editor is "Yu, Xiaoyu"

Article

Nguyen, Bang ORCID: https://orcid.org/0000-0003-1969-9491, Chen, Junsong, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Yu, Xiaoyu, Chen, Cheng-Hao Steve and Yen, Dorothy A. (2022) Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing, 30 (5) . pp. 443-480. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2020.1807590)

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4) . pp. 940-969. ISSN 1066-2243 [Article] (doi:10.1108/intr-05-2016-0126)

Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8) . pp. 779-800. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2016.1143382)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8) . pp. 3105-3112. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.01.026)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7) . pp. 2471-2479. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.02.016)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2015.04.017)