Items where Author / Artist / Editor is "Yen, Dorothy"
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Article
Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yen, Dorothy
(2018)
Investigating relationship types for creating brand value for resellers.
Industrial Marketing Management, 72
.
pp. 37-47.
ISSN 0019-8501
[Article]
(doi:10.1016/j.indmarman.2018.03.012)
Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Yen, Dorothy
(2018)
Investigating relationship types for creating brand value for resellers.
Industrial Marketing Management, 72
.
pp. 37-47.
ISSN 0019-8501
[Article]
(doi:10.1016/j.indmarman.2018.03.012)