Items where Author / Artist / Editor is "Wright, Len Tiu"

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Number of items: 6.


Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea ORCID: and Wright, Len Tiu (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal . ISSN 1352-2752 (Published online first) (doi:10.1108/QMR-12-2017-0168)

Kooli, Kaouther, Cai, Huifen (Helen) ORCID: and Wright, Len Tiu (2016) Better together? A hospitality case for umbrella branding. Journal of Business and Industrial Marketing, 31 (8) . pp. 1004-1016. ISSN 0885-8624 (doi:10.1108/JBIM-10-2016-273)

Conference or Workshop Item

Cai, Huifen (Helen) ORCID: and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary’s firm capabilities and host institutions. 2014 Global Marketing Conference at Singapore. In: 2014 Global Marketing Conference at Singapore, 15-18 Jul 2014, Marina Bay Sand, Singapore. . ISSN 1976-8699

Dandis, Ala' Omar, Wright, Len Tiu and Cai, Huifen (Helen) ORCID: (2014) The impact of service quality and customer satisfaction on customer's loyalty in Jordan Islamic Bank. In: 47th Academy of Marketing Conference AM2014 - Marketing Dimensions: People, places and spaces, 7-10 Jul 2014, Bournemouth, United Kingdom. .

Tang, Xiaoyun, Cai, Huifen (Helen) ORCID:, Wright, Len Tiu and Kooli, Kaouther (2014) Innovation support and SMEs in China. Conference Proceedings: The Business & Management Review, Volume 5 Number 1. In: 2014 ABRM – IMRA International Conference on the Restructuring of the Global Economy (ROGE), 23-24 Jun 2014, Cambridge, UK. . ISSN 2047-2854

Tang, Xaioyun, Cai, Huifen (Helen) ORCID: and Wright, Len Tiu (2013) SME’s business marketing management and innovation policies support: evidence from China. In: The 2013 International Conference on Marketing Studies (ICMS2013), September 7 - 8, 2013, Hong Kong, China,. . ISSN 2224-1957 (Accepted/In press)

This list was generated on Fri Sep 25 05:33:38 2020 BST.