Items where Author / Artist / Editor is "Wright, Len Tiu"

Article

Dandis, Ala’ Omar, Wright, Len Tiu, Wallace-Williams, Donna Marie, Mukattash, Ibrahim, Al Haj Eid, Mohammad and Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 (2021) Enhancing consumers' self-reported loyalty intentions in Islamic Banks: the relationship between service quality and the mediating role of customer satisfaction. Cogent Business & Management, 8 (1) , 1892256. pp. 1-25. ISSN 2331-1975 [Article] (doi:10.1080/23311975.2021.1892256)

Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Wright, Len Tiu and Eng, Teck-Yong (2020) Corporate branding and value creation for initiating and managing relationships in B2B markets. Qualitative Market Research: An International Journal, 23 (2) . pp. 627-661. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0168)

Kooli, Kaouther, Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 and Wright, Len Tiu (2016) Better together? A hospitality case for umbrella branding. Journal of Business and Industrial Marketing, 31 (8) . pp. 1004-1016. ISSN 0885-8624 [Article] (doi:10.1108/JBIM-10-2016-273)

Book Section

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Stone, Merlin (2021) Mixed methods research: why and how to use it. In: The Routledge Companion to Marketing Research. Wright, Len Tiu, Moutinho, Luiz, Stone, Merlin and Bagozzi, Richard P., eds. Routledge Companions in Business, Management and Marketing . Routledge, London / New York, pp. 73-106. ISBN 9781138682788, e-ISBN 9781315544892, pbk-ISBN 9780367694319. [Book Section] (doi:10.4324/9781315544892-7)

Conference or Workshop Item

Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 and Wright, Len Tiu (2014) International product innovation marketing strategy in China: an analysis of EU subsidiary’s firm capabilities and host institutions. 2014 Global Marketing Conference at Singapore. In: 2014 Global Marketing Conference at Singapore, 15-18 Jul 2014, Marina Bay Sand, Singapore. . ISSN 1976-8699 [Conference or Workshop Item]

Dandis, Ala' Omar, Wright, Len Tiu and Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 (2014) The impact of service quality and customer satisfaction on customer's loyalty in Jordan Islamic Bank. In: 47th Academy of Marketing Conference AM2014 - Marketing Dimensions: People, places and spaces, 7-10 Jul 2014, Bournemouth, United Kingdom. . [Conference or Workshop Item]

Tang, Xiaoyun, Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291, Wright, Len Tiu and Kooli, Kaouther (2014) Innovation support and SMEs in China. Conference Proceedings: The Business & Management Review, Volume 5 Number 1. In: 2014 ABRM – IMRA International Conference on the Restructuring of the Global Economy (ROGE), 23-24 Jun 2014, Cambridge, UK. . ISSN 2047-2854 [Conference or Workshop Item]

Tang, Xaioyun, Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 and Wright, Len Tiu (2013) SME’s business marketing management and innovation policies support: evidence from China. In: The 2013 International Conference on Marketing Studies (ICMS2013), September 7 - 8, 2013, Hong Kong, China,. . ISSN 2224-1957 [Conference or Workshop Item] (Accepted/In press)