Items where Author / Artist / Editor is "Worcester, Robert M."
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Number of items: 2.
Article
Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10) . pp. 1079-1115. ISSN 0267-257X [Article] (doi:10.1362/026725705775194102)
Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2) . pp. 225-249. ISSN 0267-257X [Article]
