Items where Author / Artist / Editor is "Vemmervik, Claes"
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Article
Melewar, T. C. and Vemmervik, Claes (2004) International advertising strategy: a review, reassessment and recommendation. Management Decision, 42 (7) . pp. 863-881. ISSN 0025-1747 [Article] (doi:10.1108/00251740410550934)
