Items where Author / Artist / Editor is "Sujchaphong, Narissara"

Article

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1) . pp. 87-116. ISSN 1469-347X (doi:10.1362/146934717x14909733966128)

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2) . pp. 204-237. ISSN 0884-1241 (doi:10.1080/08841241.2015.1040104)