Items where Author / Artist / Editor is "Srivoravilai, Nopporn"
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Number of items: 2.
Article
Srivoravilai, Nopporn, Melewar, T. C., Liu, Martin J. and Yannopoulou, Natalia (2011) Value marketing through corporate reputation: an empirical investigation of Thai hospitals. Journal of Marketing Management, 27 (3-4) . pp. 243-268. ISSN 0267-257X (doi:10.1080/0267257X.2011.545676)
Melewar, T. C., Hussey, Gareth and Srivoravilai, Nopporn (2005) Corporate visual identity: the re-branding of France Télécom. Journal of Brand Management (12) . pp. 379-394. ISSN 1350-231X (doi:10.1057/palgrave.bm.2540233)
