Items where Author / Artist / Editor is "Simkin, Lyndon"
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Article
Nguyen, Bang, Ekinci, Yuksel, Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5) . pp. 777-800. ISSN 1470-7853 [Article] (doi:10.2501/IJMR-2015-063)
