Items where Author / Artist / Editor is "Shoaib, Muneeza"
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Number of items: 2.
Article
Shoaib, Muneeza, Kumar, Vijaya, Mashood, Neelofer and Sayani, Hameedah (2017) Sponsorship of case study competitions and impact on brand equity-an exploratory study in the UAE higher education sector. International Journal of Technology and Educational Marketing, 7 (2) . pp. 24-44. ISSN 2155-5605 (doi:10.4018/ijtem.2017070103)
Shoaib, Muneeza and Sayani, Hameedah (2016) Online Shopping. International Journal of Online Marketing, 6 (4) . pp. 12-35. ISSN 2156-1745 (doi:10.4018/ijom.2016100102)
