Items where Author / Artist / Editor is "Shams, Riad"
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Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Kamenidou, Irene, Nguyen, Nga and Shams, Riad
(2020)
The impact of the macro-environment on consumer scepticism towards cause-related marketing: insights from an economic crisis setting.
International Marketing Review, 37
(5)
.
pp. 841-861.
ISSN 0265-1335
[Article]
(doi:10.1108/IMR-04-2019-0124)