Items where Author / Artist / Editor is "Rasouli Ghahroudi, Mehdi"
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Article
Fakhreddin, Farbod, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Rasouli Ghahroudi, Mehdi
(2021)
The bidirectional complementarity between market orientation and launch proficiency affecting new product performance.
Journal of Product and Brand Management, 30
(6)
.
pp. 916-936.
ISSN 1061-0421
[Article]
(doi:10.1108/JPBM-03-2020-2824)