Items where Author / Artist / Editor is "Peng, Norman"

Peng, Norman and Hackley, Chris (2009) Are voters, consumers? A qualitative exploration of the voter-consumer analogy in political marketing. Qualitative Market Research, 12 (2) . pp. 171-186. ISSN 1352-2752 [Article] (doi:10.1108/13522750910948770)

Chen, Huiling, Peng, Norman and Hackley, Chris (2009) The social context of postmodern pet research: a review and framework for the future. In: Academy of Marketing annual conference: putting marketing in its place., 7th - 9th July 2009, University of Leeds. . [Conference or Workshop Item]

Peng, Norman, Chen, Huiling and Hackley, Chris (2008) Political advertising in democratic Taiwan: audiences' perspectives on political figures through image-building advertisements. Taiwan Journal of Democracy, 4 (1) . pp. 113-133. ISSN 1815-7238 [Article]

Chen, Huiling, Peng, Norman and Hackley, Chris (2008) Evaluating service marketing in airline industry and its influence on student passengers' purchasing behaviour-using Taipei-London route as an example. Journal of Travel and Tourism Marketing, 25 (1) . pp. 149-160. ISSN 1054-8408 [Article]

Peng, Norman and Hackley, Chris (2007) Political marketing communications planning in the UK and Taiwan: comparative insights from leading practitioners. Marketing Intelligence and Planning, 25 (5) . pp. 483-489. ISSN 0263-4503 [Article] (doi:10.1108/02634500710774950)