Items where Author / Artist / Editor is "Pascaru, Olga"
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Article
Hussain, Shahzeb, Pascaru, Olga, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Foroudi, Pantea
ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C. and Dennis, Charles
ORCID: https://orcid.org/0000-0001-8793-4823
(2023)
Examining the effects of celebrity negative publicity on attitude to, and reputation of brand and corporation, directly and based on moderating factors.
European Business Review
.
ISSN 0955-534X
[Article]
(Published online first)
(doi:10.1108/ebr-05-2022-0098)