Items where Author / Artist / Editor is "Palazzo, Maria"
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Article
Palazzo, Maria, Vollero, Agostino, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2020)
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast.
Current Issues in Tourism
.
ISSN 1368-3500
[Article]
(Published online first)
(doi:10.1080/13683500.2020.1782856)
Vollero, Agostino, Palazzo, Maria, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2020)
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape.
Qualitative Market Research: An International Journal
.
ISSN 1352-2752
[Article]
(Published online first)
(doi:10.1108/QMR-12-2017-0184)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Kitchen, Philip J. and Siano, Alfonso
(2020)
Developing corporate communications: insights from the Italian scenario.
Qualitative Market Research: An International Journal
.
ISSN 1352-2752
[Article]
(Published online first)
(doi:10.1108/QMR-12-2017-0185)
Palazzo, Maria, Deigh, Linda, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Siano, Alfonso
(2020)
How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana.
Qualitative Market Research: An International Journal
.
ISSN 1352-2752
[Article]
(Published online first)
(doi:10.1108/qmr-01-2018-0013)
Siano, Alfonso, Vollero, Agostino, Volpe, Maddalena Della, Confetto, Maria Giovanna, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria
(2018)
The role of physical metaphors for decision-making in integrated corporate communication.
The Bottom Line, 31
(1)
.
pp. 42-55.
ISSN 0888-045X
[Article]
(doi:10.1108/bl-09-2017-0030)
Siano, Alfonso, Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Vollero, Agostino
(2017)
Rethinking Bernstein communication wheel: a re-visitation of a communication tool.
The Bottom Line, 30
(3)
.
pp. 186-194.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0018)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Siano, Alfonso and Kitchen, Philip J.
(2017)
The value and significance of corporate community relations: an Italian SME perspective.
The Bottom Line, 30
(4)
.
pp. 330-344.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0019)
Book Section
Jerez-Jerez, Maria
(2021)
Multicultural identity: developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brand.
In:
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives.
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria, eds.
Routledge, London.
ISBN 9780367428815, pbk-ISBN 9780367428822.
[Book Section]
(Accepted/In press)
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Stone, Merlin and Palazzo, Maria
(2020)
Mixed methods research - why and how to use it.
In:
Companion for Marketing Research.
Wright, Len Tiu, ed.
Routledge, UK.
.
[Book Section]
(Accepted/In press)