Items where Author / Artist / Editor is "Palazzo, Maria"
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Article
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad, Palazzo, Maria and Nguyen, Bang
(2022)
Fly me to the moon: from corporate branding orientation to retailer preference and business performance.
International Journal of Contemporary Hospitality Management, 34
(1)
.
pp. 78-112.
ISSN 0959-6119
[Article]
(doi:10.1108/IJCHM-12-2020-1424)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Ferri, Maria Antonella
(2021)
Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York.
The TQM Journal, 33
(7)
.
pp. 193-221.
ISSN 1754-2731
[Article]
(doi:10.1108/TQM-09-2020-0203)
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Sultana, Asfia
(2021)
Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector.
British Food Journal, 123
(13)
.
pp. 221-240.
ISSN 0007-070X
[Article]
(doi:10.1108/BFJ-11-2020-1008)
Vollero, Agostino, Palazzo, Maria, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2021)
From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape.
Qualitative Market Research: An International Journal, 24
(2)
.
pp. 143-160.
ISSN 1352-2752
[Article]
(doi:10.1108/QMR-12-2017-0184)
Palazzo, Maria, Vollero, Agostino, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023
(2021)
From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast.
Current Issues in Tourism, 24
(4)
.
pp. 567-589.
ISSN 1368-3500
[Article]
(doi:10.1080/13683500.2020.1782856)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Kitchen, Philip J. and Siano, Alfonso
(2020)
Developing corporate communications: insights from the Italian scenario.
Qualitative Market Research: An International Journal, 23
(3)
.
pp. 407-426.
ISSN 1352-2752
[Article]
(doi:10.1108/QMR-12-2017-0185)
Palazzo, Maria, Deigh, Linda, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Siano, Alfonso
(2020)
How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana.
Qualitative Market Research: An International Journal, 23
(4)
.
pp. 933-960.
ISSN 1352-2752
[Article]
(doi:10.1108/qmr-01-2018-0013)
Siano, Alfonso, Vollero, Agostino, Volpe, Maddalena Della, Confetto, Maria Giovanna, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria
(2018)
The role of physical metaphors for decision-making in integrated corporate communication.
The Bottom Line, 31
(1)
.
pp. 42-55.
ISSN 0888-045X
[Article]
(doi:10.1108/bl-09-2017-0030)
Siano, Alfonso, Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Vollero, Agostino
(2017)
Rethinking Bernstein communication wheel: a re-visitation of a communication tool.
The Bottom Line, 30
(3)
.
pp. 186-194.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0018)
Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Siano, Alfonso and Kitchen, Philip J.
(2017)
The value and significance of corporate community relations: an Italian SME perspective.
The Bottom Line, 30
(4)
.
pp. 330-344.
ISSN 0888-045X
[Article]
(doi:10.1108/BL-08-2017-0019)
Book Section
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Stone, Merlin
(2021)
Mixed methods research: why and how to use it.
In:
The Routledge Companion to Marketing Research.
Wright, Len Tiu, Moutinho, Luiz, Stone, Merlin and Bagozzi, Richard P., eds.
Routledge Companions in Business, Management and Marketing
.
Routledge, London / New York, pp. 73-106.
ISBN 9781138682788, e-ISBN 9781315544892, pbk-ISBN 9780367694319.
[Book Section]
(doi:10.4324/9781315544892-7)
Jerez-Jerez, M. J.
(2021)
Multicultural identity: developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands.
In:
Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives.
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria, eds.
Routledge, London, pp. 257-273.
ISBN 9780367428815, pbk-ISBN 9780367428822, e-ISBN 9780367855703.
[Book Section]
(doi:10.4324/9780367855703-17)