Items where Author / Artist / Editor is "Palazzo, Maria"

Article

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad, Palazzo, Maria and Nguyen, Bang (2022) Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management, 34 (1) . pp. 78-112. ISSN 0959-6119 [Article] (doi:10.1108/IJCHM-12-2020-1424)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Ferri, Maria Antonella (2021) Examining antecedents and consequences of perceived-service-quality in the hotel industry: a comparison between London and New York. The TQM Journal, 33 (7) . pp. 193-221. ISSN 1754-2731 [Article] (doi:10.1108/TQM-09-2020-0203)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Sultana, Asfia (2021) Linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. British Food Journal, 123 (13) . pp. 221-240. ISSN 0007-070X [Article] (doi:10.1108/BFJ-11-2020-1008)

Vollero, Agostino, Palazzo, Maria, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2021) From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal, 24 (2) . pp. 143-160. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0184)

Palazzo, Maria, Vollero, Agostino, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2021) From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism, 24 (4) . pp. 567-589. ISSN 1368-3500 [Article] (doi:10.1080/13683500.2020.1782856)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Kitchen, Philip J. and Siano, Alfonso (2020) Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal, 23 (3) . pp. 407-426. ISSN 1352-2752 [Article] (doi:10.1108/QMR-12-2017-0185)

Palazzo, Maria, Deigh, Linda, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Siano, Alfonso (2020) How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal, 23 (4) . pp. 933-960. ISSN 1352-2752 [Article] (doi:10.1108/qmr-01-2018-0013)

Siano, Alfonso, Vollero, Agostino, Volpe, Maddalena Della, Confetto, Maria Giovanna, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria (2018) The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line, 31 (1) . pp. 42-55. ISSN 0888-045X [Article] (doi:10.1108/bl-09-2017-0030)

Siano, Alfonso, Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Vollero, Agostino (2017) Rethinking Bernstein communication wheel: a re-visitation of a communication tool. The Bottom Line, 30 (3) . pp. 186-194. ISSN 0888-045X [Article] (doi:10.1108/BL-08-2017-0018)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Siano, Alfonso and Kitchen, Philip J. (2017) The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line, 30 (4) . pp. 330-344. ISSN 0888-045X [Article] (doi:10.1108/BL-08-2017-0019)

Book Section

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Palazzo, Maria and Stone, Merlin (2021) Mixed methods research: why and how to use it. In: The Routledge Companion to Marketing Research. Wright, Len Tiu, Moutinho, Luiz, Stone, Merlin and Bagozzi, Richard P., eds. Routledge Companions in Business, Management and Marketing . Routledge, London / New York, pp. 73-106. ISBN 9781138682788, e-ISBN 9781315544892, pbk-ISBN 9780367694319. [Book Section] (doi:10.4324/9781315544892-7)

Jerez-Jerez, M. J. (2021) Multicultural identity: developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brands. In: Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria, eds. Routledge, London, pp. 257-273. ISBN 9780367428815, pbk-ISBN 9780367428822, e-ISBN 9780367855703. [Book Section] (doi:10.4324/9780367855703-17)