Items where Author / Artist / Editor is "Palazzo, Maria"

Article

Palazzo, Maria, Vollero, Agostino, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism . ISSN 1368-3500 [Article] (Published online first) (doi:10.1080/13683500.2020.1782856)

Vollero, Agostino, Palazzo, Maria, Siano, Alfonso and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 (2020) From CSR to CSI: analysing consumers' hostile responses to branding initiatives in social media-scape. Qualitative Market Research: An International Journal . ISSN 1352-2752 [Article] (Published online first) (doi:10.1108/QMR-12-2017-0184)

Palazzo, Maria, Deigh, Linda, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Siano, Alfonso (2020) How to boost place branding leveraging on community relations: an exploration of the banking sector in Ghana. Qualitative Market Research: An International Journal, 23 (4) . pp. 933-960. ISSN 1352-2752 [Article] (doi:10.1108/qmr-01-2018-0013)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Kitchen, Philip J. and Siano, Alfonso (2020) Developing corporate communications: insights from the Italian scenario. Qualitative Market Research: An International Journal . ISSN 1352-2752 [Article] (Published online first) (doi:10.1108/QMR-12-2017-0185)

Siano, Alfonso, Vollero, Agostino, Volpe, Maddalena Della, Confetto, Maria Giovanna, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria (2018) The role of physical metaphors for decision-making in integrated corporate communication. The Bottom Line, 31 (1) . pp. 42-55. ISSN 0888-045X [Article] (doi:10.1108/bl-09-2017-0030)

Siano, Alfonso, Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Vollero, Agostino (2017) Rethinking Bernstein communication wheel: a re-visitation of a communication tool. The Bottom Line, 30 (3) . pp. 186-194. ISSN 0888-045X [Article] (doi:10.1108/BL-08-2017-0018)

Palazzo, Maria, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Siano, Alfonso and Kitchen, Philip J. (2017) The value and significance of corporate community relations: an Italian SME perspective. The Bottom Line, 30 (4) . pp. 330-344. ISSN 0888-045X [Article] (doi:10.1108/BL-08-2017-0019)

Book Section

Jerez-Jerez, Maria (2021) Multicultural identity: developing comprehensive understanding of multicultural identity, its aspects and influence on business adaptability and sustainable brand. In: Sustainable Branding: Ethical, Social, and Environmental Cases and Perspectives. Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Palazzo, Maria, eds. Routledge, London. ISBN 9780367428815, pbk-ISBN 9780367428822. [Book Section] (Accepted/In press)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Stone, Merlin and Palazzo, Maria (2020) Mixed methods research - why and how to use it. In: Companion for Marketing Research. Wright, Len Tiu, ed. Routledge, UK. . [Book Section] (Accepted/In press)