Items where Author / Artist / Editor is "Ozdemir, Sena"
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Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea 
ORCID: https://orcid.org/0000-0003-4000-7023, Wright, Len Tiu and Eng, Teck-Yong
(2020)
Corporate branding and value creation for initiating and managing relationships in B2B markets.
Qualitative Market Research: An International Journal, 23
(2)
.
pp. 627-661.
ISSN 1352-2752
[Article]
(doi:10.1108/QMR-12-2017-0168)
