Items where Author / Artist / Editor is "Nguyen, Bang"

Article

Nguyen, Bang ORCID: https://orcid.org/0000-0003-1969-9491, Chen, Junsong, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Yu, Xiaoyu, Chen, Cheng-Hao Steve and Yen, Dorothy A. (2022) Impact of CRM strategy on relationship commitment and new product development: mediating effects of learning from failure. Journal of Strategic Marketing, 30 (5) . pp. 443-480. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2020.1807590)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad, Palazzo, Maria and Nguyen, Bang (2022) Fly me to the moon: from corporate branding orientation to retailer preference and business performance. International Journal of Contemporary Hospitality Management, 34 (1) . pp. 78-112. ISSN 0959-6119 [Article] (doi:10.1108/IJCHM-12-2020-1424)

Vazquez, Delia, Cheung, Jenny, Nguyen, Bang, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Kent, Anthony (2021) Examining the influence of user-generated content on the fashion consumer online experience. Journal of Fashion Marketing and Management, 25 (3) . pp. 528-547. ISSN 1361-2026 [Article] (doi:10.1108/JFMM-02-2020-0018)

Ageeva, Elena, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Melewar, T. C., Nguyen, Bang and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2020) A holistic framework of corporate website favourability. Corporate Reputation Review, 23 (3) . pp. 201-214. ISSN 1363-3589 [Article] (doi:10.1057/s41299-019-00079-9)

Al-hajla, Ali Homaid, Nguyen, Bang, Melewar, T. C., Jayawardhena, Chanaka, Ghazali, Ezlika and Mutum, Dilip S. (2019) Understanding new religion-compliant product adoption (NRCPA) in Islamic markets. Journal of Global Marketing, 32 (4) . pp. 288-302. ISSN 0891-1762 [Article] (doi:10.1080/08911762.2018.1559907)

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C., Gupta, Suraksha and Yu, Xiaoyu (2019) Localization of computer-mediated communication and corporate impression on online communities. Internet Research, 29 (4) . pp. 940-969. ISSN 1066-2243 [Article] (doi:10.1108/intr-05-2016-0126)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Foroudi, Mohammad M., Nguyen, Bang and Gupta, Suraksha (2019) Conceptualizing and managing corporate logo: a qualitative study. Qualitative Market Research: An International Journal, 22 (3) . pp. 381-404. ISSN 1352-2752 [Article] (doi:10.1108/QMR-04-2017-0080)

Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Nguyen, Bang (2019) An integrated core competence evaluation framework for portfolio management in the oil industry. International Journal of Management and Decision Making, 18 (3) . pp. 229-256. ISSN 1462-4621 [Article] (doi:10.1504/ijmdm.2019.10014615)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Nguyen, Bang and Gupta, Suraksha (2019) Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP). Information Technology & People, 32 (2) . pp. 405-429. ISSN 0959-3845 [Article] (doi:10.1108/itp-09-2016-0202)

Nguyen, Bang, Melewar, T. C., Japtura, Arnold, Han, Sung Ho, Chen, Cheng-Hao Steve and Yu, Xiaoyu (2018) An investigation of the corporate identity construct in China: managerial evidence from the high technology industry. Journal of Marketing Communications, 24 (8) . pp. 779-800. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2016.1143382)

Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Nguyen, Bang, Gupta, Suraksha and Alghatas, Fathalla (2018) How do entrepreneurs learn and engage in an online community-of-practice? A case study approach. Behaviour and Information Technology, 37 (7) . pp. 714-735. ISSN 0144-929X [Article] (doi:10.1080/0144929X.2018.1474255)

Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Dinnie, Keith and Nguyen, Bang (2018) The role of corporate identity management in the higher education sector: an exploratory case study. Journal of Marketing Communications, 24 (4) . pp. 337-359. ISSN 1352-7266 [Article] (doi:10.1080/13527266.2017.1414073)

Mohamad, Bahtiar, Nguyen, Bang, Melewar, T. C. and Gambetti, Rossella (2018) Antecedents and consequences of corporate communication management (CCM): an agenda for future research. The Bottom Line, 31 (1) . pp. 56-75. ISSN 0888-045X [Article] (doi:10.1108/bl-09-2017-0028)

Melewar, T. C., Nguyen, Bang, Syed Alwi, Sharifah Faridah and Navare, Jyoti ORCID: https://orcid.org/0000-0002-3929-0362 (2017) Guest editors' introduction: the state of the art on corporate reputation: a special section. International Studies of Management and Organization, 47 (3) . pp. 217-219. ISSN 0020-8825 [Article] (doi:10.1080/00208825.2017.1318016)

Chen, Chen-Chu Matilda, Nguyen, Bang, Melewar, T. C. and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2017) Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation and brand positioning: evidence from the Taiwanese pharmaceutical industry. International Studies of Management & Organization, 47 (3) . pp. 240-257. ISSN 0020-8825 [Article] (doi:10.1080/00208825.2017.1318019)

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2017) Towards a branding oriented higher education sector: an overview of the four perspectives on university marketing studies. The Marketing Review, 17 (1) . pp. 87-116. ISSN 1469-347X [Article] (doi:10.1362/146934717x14909733966128)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Hemsley-Brown, Jane (2016) Brand ambidexterity and commitment in higher education: an exploratory study. Journal of Business Research, 69 (8) . pp. 3105-3112. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.01.026)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Gupta, Suraksha (2016) Critical brand innovation factors (CBIF): understanding innovation and market performance in the Chinese high-tech service industry. Journal of Business Research, 69 (7) . pp. 2471-2479. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.02.016)

Hafeez, Khalid, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Keith, Dinnie, Nguyen, Bang and Parahoo, Sanjai K. (2016) The role of place branding and image in the development of sectoral clusters: the case of Dubai. Journal of Brand Management, 23 (4) . pp. 383-402. ISSN 1350-231X [Article] (doi:10.1057/bm.2016.18)

Syed Alwi, Sharifah Faridah, Nguyen, Bang, Melewar, T. C., Loh, Yeat Hui and Liu, Martin (2016) Explicating industrial brand equity: integrating brand trust, brand performance and industrial brand image. Industrial Management & Data Systems, 116 (5) . pp. 858-882. ISSN 0263-5577 [Article] (doi:10.1108/IMDS-09-2015-0364)

Chen, Chen-Chu Matilda, Nguyen, Bang and Melewar, T. C. (2016) An investigation of the uses of corporate reputation: a managerial perspective in the Taiwanese pharmaceutical industry. Qualitative Market Research: An International Journal, 19 (3) . pp. 357-376. ISSN 1352-2752 [Article] (doi:10.1108/QMR-06-2015-0053)

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Gupta, Suraksha, Kitchen, Philip, Foroudi, Mohammad M. and Nguyen, Bang (2016) A framework of place branding, place image, and place reputation: antecedents and moderators. Qualitative Market Research: An International Journal, 19 (2) . pp. 241-264. ISSN 1352-2752 [Article] (doi:10.1108/QMR-02-2016-0020)

Che-Ha, Norbani, Nguyen, Bang, Yahya, Wan Kalthom, Melewar, T. C. and Chen, Yeo Pei (2016) Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia. Journal of Vacation Marketing, 22 (1) . pp. 13-28. ISSN 1356-7667 [Article] (doi:10.1177/1356766715586454)

Nguyen, Bang, Yu, Xiaoyu, Melewar, T. C. and Chen, Junsong (2015) Brand innovation and social media: knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51 . pp. 11-25. ISSN 0019-8501 [Article] (doi:10.1016/j.indmarman.2015.04.017)

Nguyen, Bang, Ekinci, Yuksel, Simkin, Lyndon and Melewar, T. C. (2015) The brand likeability scale: an exploratory study of likeability in firm-level brands. International Journal of Market Research, 57 (5) . pp. 777-800. ISSN 1470-7853 [Article] (doi:10.2501/IJMR-2015-063)

Wu, Meng-Shan Sharon, Chaney, Isabella, Chen, Cheng-Hao Steven, Nguyen, Bang and Melewar, T. C. (2015) Luxury fashion brands: factors influencing young female consumers' luxury fashion purchasing in Taiwan. Qualitative Market Research: An International Journal, 18 (3) . pp. 298-319. ISSN 1352-2752 [Article] (doi:10.1108/QMR-02-2014-0016)

Sujchaphong, Narissara, Nguyen, Bang and Melewar, T. C. (2015) Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership. Journal of Marketing for Higher Education, 25 (2) . pp. 204-237. ISSN 0884-1241 [Article] (doi:10.1080/08841241.2015.1040104)

Nguyen, Bang, Choudhury, Musfiq Mannan and Melewar, T. C. (2015) An integrated model of firms' brand likeability: antecedents and consequences. Journal of Strategic Marketing, 23 (2) . pp. 122-140. ISSN 0965-254X [Article] (doi:10.1080/0965254X.2014.914071)

Tran, Mai An, Nguyen, Bang, Melewar, T. C. and Bodoh, Jim (2015) Exploring the corporate image formation process. Qualitative Market Research: An International Journal, 18 (1) . pp. 86-114. ISSN 1352-2752 [Article] (doi:10.1108/QMR-05-2014-0046)

Melewar, T. C. and Nguyen, Bang (2014) Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9) . pp. 758-769. ISSN 1350-231X [Article] (doi:10.1057/bm.2014.31)

Hallier Willi, Christine, Nguyen, Bang, Melewar, T. C. and Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 (2014) Corporate impression formation in online communities: a qualitative study. Qualitative Market Research: An International Journal, 17 (4) . pp. 410-440. ISSN 1352-2752 [Article] (doi:10.1108/QMR-07-2013-0049)

Book

Melewar, T. C., Nguyen, Bang, Alwi, Sharifah Faridah Syed and Navare, Jyoti ORCID: https://orcid.org/0000-0002-3929-0362, eds. (2017) Corporate Reputation [Special Issue of International Studies of Management & Organization]. Taylor and Francis Group. . [Book]