Items where Author / Artist / Editor is "Mortimore, Roger"

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Number of items: 3.

Article

Baines, Paul R., Brennan, Ross, Gill, Mark and Mortimore, Roger (2009) Examing the academic/commercial divide in marketing research. European Journal of Marketing, 43 (11/12) . pp. 1289-1299. ISSN 0309-0566 [Article] (doi:10.1108/03090560910989894)

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2005) Product attribute-based voter segmentation and resource advantage theory. Journal of Marketing Management, 21 (9 & 10) . pp. 1079-1115. ISSN 0267-257X [Article] (doi:10.1362/026725705775194102)

Baines, Paul R., Worcester, Robert M., Jarrett, David and Mortimore, Roger (2003) Market segmentation and product differentiation in political campaigns: a technical feature perspective. Journal of Marketing Management, 19 (1-2) . pp. 225-249. ISSN 0267-257X [Article]

This list was generated on Mon Sep 25 03:48:34 2023 BST.