Items where Author / Artist / Editor is "Migliano, Giuseppe"

Article

Pantano, Eleonora, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279, Viassone, Milena and Migliano, Giuseppe (2020) Does the stakeholder engagement result in new drinks? Evidence from family owned SMEs. Journal of Business Research, 119 . pp. 185-194. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.04.037)

Pantano, Eleonora, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Migliano, Giuseppe (2019) Reshaping traditional marketing mix to include social media participation: evidence from Italian firms. European Business review, 31 (2) . pp. 162-178. ISSN 0955-534X [Article] (doi:10.1108/EBR-08-2017-0152)