Items where Author / Artist / Editor is "Mehdi, Quratulain"
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Mehdi, Quratulain, Paris, Cody Morris 
ORCID: https://orcid.org/0000-0002-0339-2471 and Balasubramanian, Sreejith ORCID: https://orcid.org/0000-0002-0475-7305
(2019)
Exploring the role of Humor and Music in radio advertisement: a quasi-experimental study on domestic tourist attitudes and behavioral intentions in the UAE.
In: 2019 International Conference - Travel and Tourism Research Association: Advancing Tourism Research Globally, June 25-27, Melbourne, Australia.
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[Conference or Workshop Item]
