Items where Author / Artist / Editor is "McPherson, Mark"

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Number of items: 13.

Article

McPherson, Mark and Mohsen-Ismal, Monia (2020) Brand repositioning of Egypt’s Muslim brotherhood: do you see what I see, views from the female electorate? International Journal of Islamic Marketing and Branding, 4 (3/4) . pp. 261-295. ISSN 2055-0944 [Article] (doi:10.1504/IJIMB.2019.10029049)

McPherson, Mark (2019) Think non-ethnic but act ethnic: An issue of breakout. Journal of Entrepreneurship, Management and Innovation (JEMI), 15 (2) , L26. pp. 117-152. ISSN 2299-7075 [Article] (doi:10.7341/20191525)

McPherson, Mark (2017) Identity and difference - re-thinking UK South Asian entrepreneurship. Journal of Enterprising Communities: People and Places in the Global Economy, 11 (5) . pp. 564-589. ISSN 1750-6204 [Article] (doi:10.1108/jec-04-2016-0012)

McPherson, Mark (2016) An outsider's inside view of ethnic entrepreneurship. Journal of Research in Marketing and Entrepreneurship, 18 (1) . pp. 63-89. ISSN 1471-5201 [Article] (doi:10.1108/JRME-01-2015-0001)

McPherson, Mark (2010) Business practices within South Asian family and non-family firms: a comparative study. International Journal of Entrepreneurial Behaviour & Research., 16 (5) . pp. 389-413. ISSN 1355-2554 [Article] (doi:10.1108/13552551011071878)

McPherson, Mark (2008) HRM practices and systems within South-Asian small businesses. International Journal of Entrepreneurial Behaviour & Research., 14 (6) . pp. 414-439. ISSN 1355-2554 [Article] (doi:10.1108/13552550810910988)

McPherson, Mark (2007) A comparison of marketing practices: perspectives from first and second generation UK South Asians. International Journal of Consumer Studies, 31 (2) . pp. 174-186. ISSN 1470-6431 [Article] (doi:10.1111/j.1470-6431.2006.00583.x)

McPherson, Mark (2007) A comparison of marketing practices: perspectives first and second-generation UK South Asians. International Journal of Consumer Studies, 31 (2) . pp. 174-186. ISSN 1470-6423 [Article] (doi:10.1111/j.1470-6431.2006.00583.x)

Book Section

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172. [Book Section]

Monograph

Lyon, Fergus ORCID: https://orcid.org/0000-0002-6275-4102, Owen, Robyn ORCID: https://orcid.org/0000-0003-4241-3367, McPherson, Mark, Ekanem, Ignatius U. ORCID: https://orcid.org/0000-0001-5678-3954, Ellis, Catherine-Anne, Bertotti, Marcello, Sepulveda, Leandro ORCID: https://orcid.org/0000-0003-1863-010X and Oyelere, Michael (2007) Types and impacts of BME businesses. Project Report. South East England Development Agency. . [Monograph]

Conference or Workshop Item

McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. Academy of Marketing annual conference & doctoral colloquium. In: Academy of Marketing 2016 Conference: Radical Marketing, 04-07 July 2016, Newcastle University Business School. . [Conference or Workshop Item]

McPherson, Mark (2008) Identity and difference - re-thinking ethnic entrepreneurship. In: 31st ISBE National Conference, 5 - 7 November 2008, Belfast, Northern Ireland. . [Conference or Workshop Item]

McPherson, Mark (2004) Perspectives on entrepreneurial activities of UK based second-generation South Asians. In: 13th Nordic Conference on Small Business Research, 10-12 Jun 2004, Tromso, Norway. . [Conference or Workshop Item]

This list was generated on Thu Dec 3 05:29:59 2020 GMT.