Items where Author / Artist / Editor is "Manyiwa, Simon"

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Number of items: 8.


Manyiwa, Simon ORCID: and Jin, Zhongqi ORCID: (2020) Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management, 26 (5) . pp. 654-673. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2020.1729314)

Manyiwa, Simon ORCID: (2020) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management, 26 (1) . pp. 144-161. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2019.1685620)

Manyiwa, Simon ORCID:, Priporas, Constantinos-Vasilios ORCID: and Wang, Xuan Lorna (2018) Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development, 11 (1) . pp. 60-77. ISSN 1753-8335 [Article] (doi:10.1108/JPMD-01-2017-0011)

Manyiwa, Simon ORCID: and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal, 6 (1) . pp. 65-82. ISSN 2044-4087 [Article] (doi:10.1362/204440816X14636485174958)

Manyiwa, Simon ORCID: (2014) Controversies in values research: methodological implications. Discussion Paper Series: Marketing, 2004 (27) . [Article]

Manyiwa, Simon ORCID: and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12) . pp. 1419-1437. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2012.715092)

Manyiwa, Simon ORCID: (2006) Threshold concepts in teaching and learning undergraduate marketing research. Middlesex University- Discussion Papers Series (40) . [Article]

Manyiwa, Simon ORCID: and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1) . pp. 54-70. ISSN 1479-1838 [Article] (doi:10.1002/cb.89)

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