Items where Author / Artist / Editor is "Manyiwa, Simon"

Article

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2020) Gender effects on consumers' attitudes toward comedic violence in advertisements. Journal of Promotion Management, 26 (5) . pp. 654-673. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2020.1729314)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 (2020) Impact of dance in advertisements on emotional attachment towards the advertised brand: Self-congruence theory. Journal of Promotion Management, 26 (1) . pp. 144-161. ISSN 1049-6491 [Article] (doi:10.1080/10496491.2019.1685620)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687, Priporas, Constantinos-Vasilios ORCID: https://orcid.org/0000-0003-1061-4279 and Wang, Xuan Lorna (2018) Influence of perceived city brand image on emotional attachment to the city. Journal of Place Management and Development, 11 (1) . pp. 60-77. ISSN 1753-8335 [Article] (doi:10.1108/JPMD-01-2017-0011)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross (2016) Impact of materialism on consumers' ethical evaluation and acceptance of product placement in movies. Social Business, an interdisciplinary journal, 6 (1) . pp. 65-82. ISSN 2044-4087 [Article] (doi:10.1362/204440816X14636485174958)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Brennan, Ross (2012) Fear appeals in anti-smoking advertising: how important is self-efficacy? Journal of Marketing Management, 28 (11-12) . pp. 1419-1437. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2012.715092)

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 and Crawford, Ian (2002) Determining linkages between consumer choices in a social context and the consumer's values: a means–end approach. Journal of Consumer Behaviour- an International Research Review, 2 (1) . pp. 54-70. ISSN 1479-1838 [Article] (doi:10.1002/cb.89)

Monograph

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 (2006) Threshold concepts in teaching and learning undergraduate marketing research. Discussion Paper. Middlesex University. . [Monograph]

Manyiwa, Simon ORCID: https://orcid.org/0000-0003-4497-8687 (2004) Controversies in values research: methodological implications. Discussion Paper. Middlesex University Business School, London. . [Monograph]