Items where Author / Artist / Editor is "Malhotra, Naresh K."

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Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael and Foroudi, Pantea ORCID logoORCID: (2016) Marketing innovation: a consequence of competitiveness. Journal of Business Research, 69 (12) . pp. 5671-5681. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2016.02.042)

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