Items where Author / Artist / Editor is "Malhotra, Naresh K."
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Article
Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael and Foroudi, Pantea 
ORCID: https://orcid.org/0000-0003-4000-7023
(2016)
Marketing innovation: a consequence of competitiveness.
Journal of Business Research, 69
(12)
.
pp. 5671-5681.
ISSN 0148-2963
[Article]
(doi:10.1016/j.jbusres.2016.02.042)
