Items where Author / Artist / Editor is "Madichie, Nnamdi O."

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Madichie, Nnamdi O., Nkamnebe, Anayo D. and Ekanem, Ignatius U. ORCID logoORCID: (2020) Marketing in the informal economy: an entrepreneurial perspective and research agenda. In: Entrepreneurship marketing: principles and practice of SME marketing. Nwankwo, Sonny and Gbadamosi, Ayantunji, eds. Routledge, London, pp. 412-428. ISBN 9781138585225, pbk-ISBN 9781138585232, e-ISBN 9780429505461. [Book Section]

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