Items where Author / Artist / Editor is "Li, Xiang"
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McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172. [Book Section]
